Beatriz Redondo Tejedor December 29, 2021 To the outsiders, it can sometimes feel like email hasn’t changed that much since it was created. Maybe this is why some are so persistent in predicting its death every time a new flashy communications platform comes around. How many times have we heard the “it’s the end of … Continue reading Top Email Marketing Trends for 2022
Alejandra Zilak December 25, 2021 When it comes to marketing your business, it’s good to get creative. You redesign your website, come up with great social media posts, go to industry networking events, and all that jazz. And maybe you have a newsletter, or touch base with your contacts via email every now and then. … Continue reading 9 Benefits of Email Marketing: How It Can Help You Grow Your Business
It’s a great job market and businesses are now taking marketing operations seriously. Chris Wood on December 22, 2021 at 9:20 am MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up … Continue reading A good time to be in marketing ops
Responsible marketing practices are necessary to build customer trust and ensure long-term success. Corey Patterson on December 23, 2021 Brands have long understood the importance of customer-centric approaches to marketing. But the notion of “responsible marketing” is gaining steam, filling the gaps those other approaches failed to address. “It’s marketing with a conscience,” said Frank … Continue reading Why brands must embrace responsible marketing practices
Jock Breitwieser December 23, 2021 Facebook is one of the most popular social networking sites. It currently has over 2.89 billion monthly users, and there are no signs that this number will decrease any time soon. As a result, Facebook has been an excellent platform for business owners and companies alike to promote their products … Continue reading Why Facebook Marketing Is Important for Every Business – And How to Do It Right
Michael Brito December 23, 2021 67% of global brands today use between 1-5 different tools as a part of their marketing tech stack. That may seem like a large number but it’s really not if you think about all the things marketers are responsible for today. Sadly, there isn’t just “one tool” that can do … Continue reading 5 Reasons Why You Need to Optimize Your Digital Marketing Tech Stack in 2022
Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences. George Nguyen on December 22, 2021 Knowing your audience and what they want has always been a cornerstone of marketing, but the standard for modern, successful campaigns has grown to include what your … Continue reading Inclusive marketing resources to strengthen your brand’s messaging
Emily Standley December 22, 2021 Here’s a comprehensive list of some common online internet marketing terms you will run across most frequently in the internet marketing and blogging world. If you’re brand new to blogging or digital marketing, it may all be ‘Greek’ to you but the more you see it and hear about them … Continue reading 52 Common Internet Marketing Terms – Glossary
As long as its effective and ethical, said Kate Adams of Validity, which last week announced a new partnership with Adobe. Kim Davis on December 22, 2021 “2021 versus 2020, email was up 94% in volume. I would anticipate it to be up again in 2022.” Kate Adams, SVP Marketing at data and email solutions … Continue reading Email marketing will be a success story in 2022
Marketing operations is finally having its moment in the spotlight and it’s not going to give it up any time soon. Darrell Alfonso on December 21, 2021 2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need … Continue reading 6 key marketing ops predictions for 2022
