Tag Archives: Marketing

How to Take Your Ecommerce Marketing Strategy to the Next Level

Jared Atchison December 7, 2021 Are you interested in taking your eCommerce marketing strategy to the next level? Most business owners and marketers are, especially with the new year right around the corner. This is when we reassess our various strategies and learn how we can improve. The thing is, digital marketing can be complex, … Continue reading How to Take Your Ecommerce Marketing Strategy to the Next Level

Use this assessment to gauge team alignment with agile marketing values

This survey will help you to find out how they feel your company is currently doing in relation to these principles. Stacey Ackerman on December 2, 2021 We recently updated the Agile Marketing Manifesto Values & Principles guide, which can drive an organization towards agility and serve as a basis for how we as agile … Continue reading Use this assessment to gauge team alignment with agile marketing values

Finding tech solutions for departments outside marketing

What happens when other departments piggyback on the marketing tech stack and marketing decides to make a change? Steve Petersen on December 1, 2021 Believe it or not, but sometimes marketing technology management requires a practitioner to serve another department.  There are probably plenty of reasons why this may occur. One main reason is when … Continue reading Finding tech solutions for departments outside marketing

How to decide if you need an account-based marketing platform

Start here: Understand your marketing process. Know the measure of success. Identify areas needing improvement. Pamela Parker on November 30, 2021 Deciding whether or not your company needs an ABM tool calls for the same level of evaluation involved in any software adoption, including a comprehensive self-assessment of our organization’s business needs, staff capabilities, management … Continue reading How to decide if you need an account-based marketing platform

Marketing Mistake 2: Not Having a Marketing Budget For a Small Business

Pallavi Tyagi November 30, 2021 This season I’m talking about the marketing mistakes I made with my first startup, and I’m hoping that you may benefit from my failures as well as my subsequent experience working with other entrepreneurs. I didn’t realise this mistake while I was working at my first startup. But now that … Continue reading Marketing Mistake 2: Not Having a Marketing Budget For a Small Business