Alejandra Zilak January 18, 2022 Once upon a time, in a galaxy far away, marketing entailed promoting your business in a TV commercial or magazine ad, then waiting for the phone to ring. Nowadays, in the age of inbound marketing and studying analytics, people are choosing to do extensive research prior to making a purchase. … Continue reading What is Experiential Marketing? (And How to Incorporate It Into Marketing Emails)
Alejandra Zilak January 18, 2022 How many marketing emails are currently in your inbox? And how many times have you interacted with a business because of one of those communications? The fact remains that while it’s common for people to delete marketing messages without reading them, it’s still also true that they’ve resulted in inquiries … Continue reading The 9 Best HubSpot Email Marketing Tools That Help Support Best Practices and Drive Results
Erin Hynes January 14, 2022 In 2021, connected TV (CTV), video and audio solidified their place in multi-channel marketing strategies. Brands and agencies are now integrating these digital marketing channels into their marketing mix in order to take advantage of new opportunities for ad creativity and innovation, and so that they can efficiently and effectively … Continue reading Digital Marketing Channels to Adopt in 2022
Wendy Marx January 14, 2022 There are many strategies you can use to establish your brand. You might promote your consulting business on social media. Perhaps you’re a coach who is winning at your email strategy. But I want to talk to you about one strategy that combines all of these into one powerful punch: … Continue reading Thought Leadership Marketing Primer: How to Ace Thought Leadership in 2022
Not All Marketing Data Is Created Equal by Aaron Morrissey , January 12, 2022 The following was previously published in an earlier edition of Marketing Insider. Brand strength is often treated with an air of mysticism, with consumers and business professionals declaring a brand strong or weak in a “you-just-know-it-when-you-see-it” fashion. But the reality is … Continue reading Not All Marketing Data Is Created Equal
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively. Pamela Parker on January 10, 2022 Understanding your current marketing processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of … Continue reading Does your marketing team need an SEO platform?
Rob Collins January 10, 2022 In a highly competitive candidate-driven market like we are seeing today, are you losing out on top talent because of the recruiting process you employ? As the leader in marketing executive search, at MarketPro, one thing we know to be true is that top executives are interviewing you as much … Continue reading How to Interview Marketing Executives to Win in a Highly Competitive Talent Market
Disconnected marketing campaigns are doomed to fail. Here are some ways to identify and address these issues. Corey Patterson on January 10, 2022 “One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and … Continue reading How to manage customer experience disconnects in your marketing campaigns
Collaboration over siloes. Experiments over opinions. These are just agile marketing values to live by Stacey Ackerman on January 7, 2022 If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. … Continue reading Living the agile marketing values: A do’s and don’ts guide
Susan Tucker January 7, 2022 Are you a senior business owner looking to boost your small business in the age of digital marketing? In this article, let’s explore some simple tips to help get you going in the right direction. First off, it’s helpful to remember that all companies operate with two primary goals: offering … Continue reading Digital Marketing Basics for Senior Business Owners
