Tag Archives: Marketing

Getting back to basics with location-based marketing

Learn how the different types of location-based marketing tactics work so you can utilize them efficiently for your brand. Brian Handly on February 7, 2019 Location-based marketing is becoming an increasingly popular campaign strategy for brands to attract both new and loyal customers. eMarketer forecasts that marketers will spend $26.5 billion in mobile location-targeted advertising … Continue reading Getting back to basics with location-based marketing

5 Tips for Driving More Offline Conversions with Search Marketing

Louise Thompson — February 7, 2019 — February 7, 2019 We may live in a digital world, but offline sales still drive the consumer economy. In fact, the vast majority of purchases happen offline through phone calls and in-store visits. To be successful in today’s hyper-competitive world of search, marketers must optimize not only for … Continue reading 5 Tips for Driving More Offline Conversions with Search Marketing

How to Plan Your Email Marketing When You Have Tight Deadlines

Kevin George — February 6, 2019 Follow @imkevin_monk — February 6, 2019 ribkhan / Pixabay With 86% of business professionals using email as their primary channel for communication, it is undoubtedly the most sought after marketing channel. However, with the unprecedented growth of email marketing, the challenges associated with it have increased too. Every marketer … Continue reading How to Plan Your Email Marketing When You Have Tight Deadlines