Pinterest Ups Its Spam Fighting Efforts: Cuts Number Of “Spam Clicks” In Half

Site says the system it has in place can fight an attack in milliseconds versus the four-plus hours it would have taken a year ago.




Stop Spam
Pinterest has upped its game against spam, claiming to have cut the number of Pinners who click on spam in half during the last six months.


In an announcement released today, the company said the amount of spam reported on the site has “nose dived” so low that it’s not even a useful metric anymore.


We can dismantle entire attacks in milliseconds, whereas 12 months ago it would have taken us four hours to a day.

According to Pinterest, the system it now has in place responds twice as fast to internal spam request. “Our system’s ability to successfully respond to bad behavior improved from 95 percent to 99.99 percent,” writes Pinterest “Black Ops” manager Marty Weiner.


Weiner says Pinterest’s anti-spam efforts are the result of a system it begin building last year called Stringray, a stream processor and rule engine that can pre-empt spam attacks.




About The Author







Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.



(Some images used under license from Shutterstock.com.)

 


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