Why Chatbots are Essential for Businesses




  • — November 13, 2016

    Why-Chatbots-are-Essential-for-Businesses


    Chatbots are those things you see that pop up on sites asking you if you have questions or need additional help.


    Sometimes, there is a real person on the other end of that chatbox, but most often, these are bots that are programmed with responses based on frequent questions or algorithms.


    These bots aren’t just another bit of code to add to your site. They can actually have a big impact on your success. Here’s why:


    Users Actively Engage with Them


    Chatbots aren’t typical pop-ups that annoy users and send them searching for ad blockers.


    Users actually engage with these bots and rely on them for information. Many have reported that they feel like they are working with their own personal assistants on the site to find the information they need or achieve their goals, such as finding the right car to buy or the right couch to have with children around.


    Bots end up improving the user experience on the site, which makes people feel better about your brand and be more likely to return. Bots also help people find exactly what they need, which means that you are helping to solve their problem and potentially earn a customer.


    Think about how bots can help users find information on your site and incorporate them effectively. Make sure you set up the design to show users how they can be helpful, and include information encouraging them to engage with the chatbot in a way that shows this usefulness.


    They Don’t Require Downloads


    Users are very leery of downloading software or information on their own computers, especially from sites that they have just started using.


    Bots don’t require that users download anything, which means that people are much more likely to use them. Therefore, you will get more usage, which increases your chances of generating a lead or making a sale.


    Since bots don’t require a download, they also put less strain on your coding and hosting capacity.


    Bots are Optimized for Mobile


    Mobile marketing is the focus of the future for all brands. There are now more mobile searches than there are desktop searches, and mobile users are growing constantly.


    If you want to remain relevant, you have to develop a strong marketing plan for mobile users. That includes optimizing your design and your content for these smaller devices.


    Bots are optimized for mobile without you having to do anything else to make them that way. Bots were used on mobile devices for many years, so their design has already been perfected for mobile users. You can be sure that they are helping you to capture more of this important demographic for your site.


    They Have Minimal Cost


    Unlike developing a dedicated app, bots have a very low cost. You won’t have to spend thousands of dollars to incorporate them into your site.


    Bot platforms have created the basic infrastructure for creating bots, so you don’t have to hire a team to do all the extensive development required for building a program from scratch.


    In addition, bots require minimal maintenance, so you won’t have to make a big investment of time or money to keep your bot up to date or secure.


    Not only do you not have to pay a lot of money to get or maintain a chatbot, but you will get a huge return for having one on your site. Users will feel more engaged, you’ll get more leads, and you’ll make more sales as a result of having the bot on your site.


    They are More Popular because of WhatsApp


    WhatsApp is a popular messaging platform that allows users to send messages without using a texting service. People can instantly send messages without having to pay for an additional service or without using the data on their plan.


    Because more people are using WhatsApp, they are comfortable with these kind of messaging services and are more open to using them. That means that when they see the chatbot on your site, they are going to be more willing to engage with it.


    They are going to understand that they can communicate easily and without being charged for the privilege. The more they use the bot, the more likely they are to get the information they need and to become a lead or a paying customer.


    The more you can include on your site to increase user engagement or to promote sales, the more successful you will be. If you are not already using chatbots on your site, it is important that you look into how to incorporate them and start developing one.


    You may find that a simple bot that answers frequently asked questions is enough to get the results you need, or you may find that you need multiple bot models depending on the user and the device. Either way, you will find that the investment is well worth it.

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    Author: Asaf Hartuv


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