Creating a sense of exclusivity and limited-time offers for high-quality items can be a powerful way to sell your products or services. But how you do it matters. Jacob Baadsgaard on February 22, 2019 at 8:00 am These days, everything seems to be about ease, convenience and availability. With a few clicks, you can get … Continue reading Scarcity marketing: Does it still work?
The way customers shop and interact with brands has changed and the CDJ provides a practical framework for marketing to customers along this journey. Mark Meyerson on February 25, 2019 The traditional marketing funnel, starting wide at the top and narrowing down to purchase was appropriate in the past but has become outdated. The way … Continue reading Rethinking the marketing funnel with Consumer Decision Journeys
Laura Donovan — February 18, 2019 Follow @thewordpro — February 18, 2019 muneebfarman / Pixabay Generate quality leads with a stellar digital media marketing strategy. All too often business owners expect digital media and social media marketing to generate immediate sales, but the funnel with online marketing is very different and misunderstood. Digital and social … Continue reading 4 Digital Marketing Strategies to Increase Leads
Lorraine Pavel — February 17, 2019 Follow @marketdigibook — February 17, 2019 Social Media Marketing is not a nice to have any more, it’s an absolute must in any marketing strategy and there is no company in this world that can afford to ignore it. Knowing the best social media marketing tips and best practices … Continue reading Best Social Media Marketing Tips to Implement Now
Aastha Sirohi — February 15, 2019 — February 15, 2019 The online retail industry is booming, and with the right ecommerce marketing strategy, you can be on the bandwagon to success too. Ecommerce sales are expected to increase to $ 4.479 trillion by the end of 2021. What separates the businesses who are successful in … Continue reading 10 Proven eCommerce Marketing Strategies to Grow your Online Business
Aastha Sirohi — February 15, 2019 — February 15, 2019 Successful ecommerce marketers believe email marketing to be of great value. Ecommerce email marketing not just boosts return on investment, but also increases brand awareness, aids conversions, and builds interaction between a brand and its target audience. However, the one thing that ecommerce companies often … Continue reading How to Run eCommerce Email Marketing Campaigns
Bianca Gregorio — February 15, 2019 — February 15, 2019 If you’re on the hunt for an updated, comprehensive and easy to understand digital marketing guide, this is the one for you. This is your Complete Digital Marketing 2019 Guide aimed to give you the full run down on everything you need for your digital … Continue reading The Complete Digital Marketing 2019 Guide
Chris Pentago — February 14, 2019 — February 14, 2019 Pinterest is rapidly becoming one of the most promising digital marketing platforms. In 2018, 77.4 million people in the United States had accounts with Pinterest. The social networking site is rapidly gaining traction in other countries as well, especially in Brazil, India, Russia and a … Continue reading 4 Ways AI is Raising the Bar on Pinterest Marketing
Laura Jensen — February 13, 2019 — February 13, 2019 mcmurryjulie / Pixabay We live in a world where we are incentivised to share. We digitally share our photographs, thoughts and buying habits more than ever before. There is a wealth of data available on consumers and if brands want to capitalise on this through … Continue reading Social Media Marketing: The Role of AI in 2019
Bob Van Rossum — February 12, 2019 Follow @BobVR — February 12, 2019 Find the marketing talent you need to position your company for growth CMOs have successfully worked to build relationships with their C-suite peers and break down organizational silos in recent years. From IT to sales to finance, marketing plays a big role … Continue reading How Marketing and HR Can Team Up and Become a Powerhouse for Talent Acquisition
