— February 6, 2019
With 86% of business professionals using email as their primary channel for communication, it is undoubtedly the most sought after marketing channel. However, with the unprecedented growth of email marketing, the challenges associated with it have increased too. Every marketer wants to leverage it, but only a few know how to do it like a pro. After all, the digital world has become very fast paced and the competition is stiff. So, whether you have a small business or possess a large corporate house, if you want your email marketing campaign to be successful, make sure you plan and implement it carefully.
Deadlines are critical for achieving any small or large objectives. So, when you develop your email marketing campaign, make sure to fix a deadline. Remember, your competitors can gallop ahead with their email strategy at any time. Therefore, if you wish to have a competitive edge over them, stick to a deadline. Sure deadlines can be nerve-wracking and stressful at times, but it’s a great way of achieving goals on time and boosting productivity. Here’s everything to help you to cater to your email marketing needs even during tight deadlines. Take a look.
- Determine your email marketing goals: The first and the foremost step is to set the goals you want to achieve through your email marketing campaign. From growing your subscriber list and increasing your open rates to improving the click-through rates and retaining your customer base, make sure you know exactly what you want your email campaign to do. Once you have figured this out, it would become easier for you to achieve those goals, one step at a time.
- Create a calendar: Now since you know what goals you need to achieve through your email marketing campaign, the next step is to create a calendar for it. A calendar will keep you in sync with your work and help you plan your work step by step. Further, it will also let you know how much time you have in hand to complete the campaign. This, in turn, will help you accelerate your work and finish your schedule on time.
- Consistency is the key: From writing and creating to monitoring the overall performance of your email campaign, there are a lot of aspects that you need to keep in mind while implementing your email marketing strategy. So, be consistent in your approach even if you have strict deadlines to cater. Do you know 20.9% of the email users check their email five times a day? Therefore, if you are not consistent in sending your marketing emails, there is a huge possibility of the customers forgetting about your brand. In fact, if you want to retain and increase your subscribers, you should even create a newsletter and send it at least once a month. The best way of doing this is taking out time on a weekly basis for writing, creating and delivering emails.
- Plan your content ahead: After setting up a schedule, the next step is to look at what needs to be written in your email copy. From the email subject line to its body copy, everything should be well-structured, relevant and creative enough to grab any customer’s attention. However, when confronted with a tight deadline, marketers tend to compromise on this front. This can affect their brand negatively. In fact, 21% of email recipients mark email spam even if they know it isn’t. Poor content is one of the reasons for it. So, in order to avoid this, plan your content well in advance. You can save a lot of time by designing a format and sticking to it for every email you write. You can do this by deciding the specific content slots that would go in your email. This would help you create productive emails within the given deadline. In addition, it will make it easier for the subscribers to get familiar with your email format and help them extract the relevant content effortlessly.
- Create a clear and compelling design format: Emails, if created the right way, can become your biggest brand advocates. Therefore, it becomes imperative to design your emails in a creative and beautiful way. From simple and fuss-free layout and clear placement of CTAs to proper formatting, readability and smooth navigation through the landing page, keep your email format simple. It will not only save your time but also give a worthwhile experience to your customers.
- Deliver on time: Everything said and done, it would be of no use if you fail to follow the deadlines and not deliver your email at the right time. For instance, Tuesday is considered the best day for sending emails. So, if you know this and set up a deadline for Tuesday, make sure you create your email by Monday and deliver it on Tuesday to instantly become your customer’s favorite. Thus, deadlines can help you polish your time management skills and get the best out of yourself.
- Make use of automation: Automated emails are a great way of saving time and meeting the deadlines. All you need to do is set up a particular time and day for sending the email and a series of relevant emails will be sent on that schedule through automation. This way, you can just sit back and relax while automation does the needful on your behalf. From welcome emails for a new sign-up to post-purchase emails for an order that a customer placed, automated emails does it all. In short, automation is an impeccable tool to deliver valuable information to subscribers while increasing their interest and loyalty towards your brand.
All in all, delivering the best of an email marketing campaign within a given deadline solely depends upon your ability to manage, plan and execute. So, employ the above-mentioned strategies in your email campaign and see how it helps you to meet strict deadlines and maintain a high level of work standard. In fact, 73% of millennials use emails as their preferred means of communication. Now imagine how much you can leverage out of it if you can plan your email marketing campaign right. Therefore, don’t waste a second. Make meeting deadlines your habit and witness the increase in the number of your subscribers as well as revenues in no time. Remember, email marketing is here to stay. So, you better make the most out of it to be successful in the long run of business. Good luck!