Tabitha Jean Naylor — August 19, 2019 Follow @TabithaNaylor — August 19, 2019 Video is all the rage on social media. In 2016, Facebook’s Nicola Mendelsohn, Vice-President for Europe, the Middle East and Africa, boldly predicted that Facebook would probably be “all video” in five years’ time. True enough, Facebook has since made great strides … Continue reading 5 Easy Ways to Incorporate Facebook Stories into Your Social Media Marketing
Wendy Marx — August 15, 2019 Follow @wendymarx — August 15, 2019 Instagram is home to 1 billion active users — 80% of whom follow at least one business. This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results. There is no arguing that this … Continue reading How to Create a Killer Instagram PR and Marketing Strategy
It limits targeting options to keep advertisers from running discriminatory ads. Amy Gesenhues on August 16, 2019 Facebook is adding the same Special Ad Category field it rolled out in Ads Manager in July to its Marketing API next month. The update, which is designed for marketers and developers running housing, employment and credit ads, … Continue reading Facebook Marketing API to get ‘Special Ad Category’ field for housing, employment, credit advertisers
It is pointless to apply trends and technology if the strategy does not make meaningful connections to align with your products or services. Sharon Joseph on August 15, 2019 Long gone are the days of The Big Idea from The Big Ad Agencies. Successful marketing is based on ongoing customer experiences. Any well-respected company knows … Continue reading Marketing strategy and operations: The silent knights of your org
Hanan Maayan — August 14, 2019 Follow @TrackonomicsLtd — August 14, 2019 Affiliate marketing, once eulogized, is experiencing a renaissance. This entrepreneurial marketing channel allows publishers to team up with advertisers in low-risk, transparent, and performance-based partnerships. E-commerce businesses use affiliate marketing—now worth an estimated $ 5 billion in the U.S. alone—alongside other major paid … Continue reading Affiliate Marketing Efficiency: 4 Things Publishers Should Look For
Rotem Gal — August 14, 2019 Follow @gal_rotem — August 14, 2019 Is 2019 the year of the startup? Judging by the rise of several startups in the past few years, it might very well be. This doesn’t necessarily mean larger, more established enterprises are on the way out, though. In fact, both entities may … Continue reading Product Marketing Lessons From Google, Amazon, and Apple
Don’t fall into the trap of the latest marketing hack. Here’s a look at a few reliable marketing approaches that get consistent results. Jacob Baadsgaard on August 14, 2019 When it comes to online marketing, there’s a lot of advice out there. I can’t criticize, I’m responsible for a good deal of it myself. But, … Continue reading What’s the right approach to online marketing for your business?
A. Lee Judge — August 13, 2019 — August 13, 2019 Video is the leader when it comes to marketing content designed to drive business, increase awareness, and maximize ROI. Companies today realize the necessity of incorporating multiple types of business video into their content strategy—as well as the need to create more unique assets … Continue reading Video Content Marketing Gold: Your Subject Matter Experts
Josh Swenson — August 13, 2019 — August 13, 2019 rawpixel / Pixabay We’ve all heard about the importance of sales and marketing alignment. It makes for a better business, it grows revenue, and overall it makes everyone happier. But what does sales and marketing alignment have to do with a referral strategy? A lot, … Continue reading How Marketing Can Motivate Sales (and Vice Versa)
Veronica Green-Gott — August 12, 2019 — August 12, 2019 Recently, I read an article by Neil Patel where he argues that B2B is unsuccessful on social media because it’s boring. He argued that social media practitioners need to find an “unboring” angle to relate to. He uses the example of vivarium misting systems which … Continue reading Social Media Marketing for IT Consultants: Take the Un-Boring Angle
