Category Archives: Consulting Engagement

Social Media Marketing for IT Consultants: Take the Un-Boring Angle

Veronica Green-Gott — August 12, 2019 — August 12, 2019 Recently, I read an article by Neil Patel where he argues that B2B is unsuccessful on social media because it’s boring. He argued that social media practitioners need to find an “unboring” angle to relate to. He uses the example of vivarium misting systems which … Continue reading Social Media Marketing for IT Consultants: Take the Un-Boring Angle

Good Client Relations Start With Good Counsel – Stop Blindly Saying ‘Yes’

JaeMi Pennington — December 4, 2018 — December 4, 2018 geralt / Pixabay In 1909, Harry Gordon Selfridge, founder of Selfridge’s department store in London, coined the infamous phrase, “the customer is always right.” It was meant to be a message to customers that they will get good service at his stores, but it was … Continue reading Good Client Relations Start With Good Counsel – Stop Blindly Saying ‘Yes’