Built For The Media-Buying Executive by Laurie Sullivan , Staff Writer @lauriesullivan, January 30, 2024 It’s interesting to see how smaller companies have branched out, adding focus in order to become a large agency. Crissi Cupak, vice president of products at Skai, has worked for the market intelligence and measurement technology company since 2013, but I … Continue reading Built For The Media-Buying Executive
Category Archives: Social Media Challenges
Media companies should turn to the Three R’s in order to navigate the tech landscape
By David Cohn January 22, 2024 For the past 20 years, the media’s working relationship with big technology platforms like Google, Facebook, Twitter, etc. has been a Faustian bargain. Tech giants provided access to the largest audience in human history (not an exaggeration) and in exchange, the media industry handed over ultimate control of their … Continue reading Media companies should turn to the Three R’s in order to navigate the tech landscape