Tag Archives: Marketing

More Money, More Problems: Issues a Business in the Financial Sector Can Have With Digital Marketing (And Solving Them)

Tommy Wyher — August 28, 2019 — August 28, 2019 The financial sector is highly competitive which makes the need for digital marketing paramount for companies wanting to stand out. Finance is serious business so a marketing approach that would work for a CBD product or video game might not be formal enough to work. … Continue reading More Money, More Problems: Issues a Business in the Financial Sector Can Have With Digital Marketing (And Solving Them) →

Using the Scrum Framework In Your Email Marketing Teams

Project Management

Miles DePaul — August 28, 2019 — August 28, 2019 Let’s be honest with ourselves a little bit here. Sending email campaigns can sometimes feel like one of two fun, but strangely aggressive, children’s games. Whack-a-mole, and pin the tail on the donkey. Sometimes it can feel like we are just trying to keep up. … Continue reading Using the Scrum Framework In Your Email Marketing Teams →

Tips on Paying Your Affiliate Marketing Reps

Affiliate Marketing

Robert Woo — August 26, 2019 — August 26, 2019 Tips on paying your influencers and affiliates. One of the biggest areas of friction between businesses and their affiliate reps is payment issues, and it’s an exceedingly effective way to lose good reps and your affiliate marketing reputation. Word travels fast in the affiliate community, … Continue reading Tips on Paying Your Affiliate Marketing Reps →

Video marketing tops list of marketers’ priorities, voice search ranks low

Video Marketing

According to the study from Mondo, only 17% of marketers have plans to optimize their websites for voice search in the next 12 months. Jennifer Cannon on August 26, 2019 According to new research which surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the remainder of 2019 and into … Continue reading Video marketing tops list of marketers’ priorities, voice search ranks low →

Back to Basics: Understanding Digital Marketing & Search Results

Digital Marketing

Robyn Snyder — August 26, 2019 — August 26, 2019 Digital Marketing is a science. And just as there are multiple types of science, there are various forms of digital marketing. But the average person doesn’t necessarily know what is what on a given search results page, nor what drives each of those results. Although … Continue reading Back to Basics: Understanding Digital Marketing & Search Results →

Is Blogging for Business and Marketing Still a Thing in 2019?

Business Blogging

Sue Reynolds — August 23, 2019 Follow @suereynolds — August 23, 2019 In a recent article by Vox about the acquisition of Tumbler by WordPress, I was surprised to learn that the experts interviewed feel that blogging for business and marketing, particularly on WordPress, is “quaint and “feels like 100 years ago.” Anil Dash, CEO … Continue reading Is Blogging for Business and Marketing Still a Thing in 2019? →

Want to improve your marketing operations? Make everyone on the team a coach

Marketing Guide

Kimi Corrigan, head of marketing operations at Duo, encourages team members to feel ownership and responsibility to teach others. Amy Gesenhues on August 20, 2019 Marketing operations are the driving force behind a company’s marketing technology implementations and processes. Successfully managing complex marketing operations efforts takes a capable, agile and tech-savvy team, which is difficult … Continue reading Want to improve your marketing operations? Make everyone on the team a coach →

Email Marketing Best Practices to Improve Your Performance

Email Marketing Mistakes

Talia Boettinger — August 19, 2019 — August 19, 2019 No matter what you’re doing, you want to give it your best, right? With email marketing, giving it your all will result in higher customer engagement, which means more opens, clicks, and maybe even more conversions. We made a list of email marketing best practices … Continue reading Email Marketing Best Practices to Improve Your Performance →

4 Email Marketing Mistakes You Need to Avoid

Email Marketing Mistakes

Jared Atchison — August 19, 2019 — August 19, 2019 Whether you run a business or blog, you know how important email marketing is to your conversion strategy. It’s a means of directly communicating with your audience to give them content they want, get to know subscribers better, and boost your sales. However, too many … Continue reading 4 Email Marketing Mistakes You Need to Avoid →

5 Easy Ways to Incorporate Facebook Stories into Your Social Media Marketing

Facebook Advertisement

Tabitha Jean Naylor — August 19, 2019 Follow @TabithaNaylor — August 19, 2019 Video is all the rage on social media. In 2016, Facebook’s Nicola Mendelsohn, Vice-President for Europe, the Middle East and Africa, boldly predicted that Facebook would probably be “all video” in five years’ time. True enough, Facebook has since made great strides … Continue reading 5 Easy Ways to Incorporate Facebook Stories into Your Social Media Marketing →