Tag Archives: Marketing

The 5 Most Critical Metrics for Account-Based Marketing

Jess Burns — August 12, 2019 — August 12, 2019 Embracing account-based marketing means focusing less on the traditional marketer’s favorite key metric—leads. While lead gen has a place in ABM, your goal is to shift away from stuffing the top of the funnel to focusing only on those accounts that have a high chance … Continue reading The 5 Most Critical Metrics for Account-Based Marketing →

5 Revolutionary Digital Marketing Trends With The Power to Shape 2020

Digital Marketing Trends

Zee Ahmed — August 12, 2019 Follow @xoobo — August 12, 2019 Digital strategies are all about innovating and improving existing tactics. When a trend is adopted by the masses, it eventually stops helping marketers stand out – forcing them to move on to other avenues to outpace the competition. Take long-form content, for example. … Continue reading 5 Revolutionary Digital Marketing Trends With The Power to Shape 2020 →

Growing Your Blog Using Email Marketing

Blogging Optimization

Kevin George — August 12, 2019 Follow @imkevin_monk — August 12, 2019 Blogs are a fantastic way to build a following, grow your expertise, and bring people to your door. In order for a blog to be successful, you should drive people to your blog. Of course, blogs do show up in the search results … Continue reading Growing Your Blog Using Email Marketing →

Tips For Effective Email Marketing CTAs

Email Marketing Tips

VerticalResponse — August 11, 2019 Follow @VR4SmallBiz — August 11, 2019 Emails live and die by their calls to action (CTAs). A good email marketing call to action is critical to success; it’s the catalyst that spurs sales. CTAs have evolved over the years, and keeping abreast of current trends is a great way to … Continue reading Tips For Effective Email Marketing CTAs →

Finding Investors Using Digital Marketing

Digital Marketing

Jim Anthony — August 10, 2019 Follow @JimSoMark — August 10, 2019 It’s not rocket science. Emerging growth companies and hedge/venture funds need to find investors. While there are many ways to do this, the process can be streamlined. Digital marketing is a great way to use analytics to identify potential investors. I will give … Continue reading Finding Investors Using Digital Marketing →

Marketing Talent Agency: Dos and Don’ts for Resume Writing 101

Agency Business

Bob Van Rossum — August 9, 2019 Follow @BobVR — August 9, 2019 The speed of change in marketing combined with today’s candidate-driven job market creates a recipe where companies are in a battle for top-quality talent. Fortunately for you, the current market is very candidate-driven. With that said the traditional tool of finding a … Continue reading Marketing Talent Agency: Dos and Don’ts for Resume Writing 101 →

B2C Social Media Marketing: 3 Dumb Mistakes to Avoid When Posting Instagram Content

B2C

Suhaib Mohammed — August 9, 2019 Follow @Suhaib_writes — August 9, 2019 Approximately 80 percent of all Instagram users follow a business on Instagram. That’s probably why we’re obsessed with the photo-sharing app. Startup owners post torrents of content on their Instagram page to engage their audience. We constantly post visual content, race to share … Continue reading B2C Social Media Marketing: 3 Dumb Mistakes to Avoid When Posting Instagram Content →

Here’s why the demand for diversity is driving digital marketing success

Digital Marketing Strategies

Evaluating a few key questions can help your team create respectful, inclusive and more effective marketing campaigns. Ronald Dod on August 9, 2019 at 11:55 am American society isn’t just more diverse than it’s ever been – that diversity is now highly visible. More than ever, consumers are demanding marketing that pays attention to representation … Continue reading Here’s why the demand for diversity is driving digital marketing success →

Lawyer Ethics Panel Defines Search Engine Marketing Practices

Search Engine Marketing

Lawyer Ethics Panel Defines Search Engine Marketing Practices by Laurie Sullivan @lauriesullivan, August 8, 2019 Lawyers are now confronting the topic of ethics when they use search engines — in advertising and marketing — to attract new clients. A New Jersey ethics authority offered guidance on what’s fair and what’s off limits for lawyers. In an … Continue reading Lawyer Ethics Panel Defines Search Engine Marketing Practices →

Could Facebook’s reputation problem affect your Facebook marketing campaign?

Facebook Marketing

In the short term, as long as you’re mindful of the effects these issues are having on users, you can adjust your marketing campaign to compensate for them. Timothy Carter on August 8, 2019 Facebook hasn’t been having a great time lately, at least in terms of public reputation. In the Cambridge Analytica scandal, Facebook … Continue reading Could Facebook’s reputation problem affect your Facebook marketing campaign? →