Larisa Bedgood October 5, 2020 Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails. (Yes … Continue reading Email Marketing Trends & Stats to Know for 2021
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack. Kathy Bushman on October 5, 2020 MarTech Today’s Editorial Director Kim Davis recently spoke with marketing automation experts Helen Abramova, marketing technology lead at Verizon, and Justin Sharaf, VP of marketing at Jahia … Continue reading Replay: How experts manage marketing automation within their martech stacks
Sarah Bricker Hunt September 30, 2020 You already know that email and social media marketing are goldmines for driving new leads and building your consultancy brand. But how, exactly, should you approach email and social media marketing campaigns? There is a sea of advice to be found online for digital marketing, but much of the … Continue reading Email and Social Media Marketing Ideas for Consulting
Jock Breitwieser October 2, 2020 Are you looking to find the perfect digital marketing strategy for your business? Search marketing can work well for you if you want to raise brand awareness, boost website traffic, and increase your revenue. However, for you to run your campaign well, you must familiarize yourself with the most popular … Continue reading 3 Ways to Understand the Difference Between SEO and SEM in Digital Marketing
Paula Chiocchi October 3, 2020 With increased privacy regulations and major browsers removing support of third-party cookies, many digital marketers are trying to figure out what’s next. The upset has also led to some confusion of the impact on third-party data. While third-party cookies are a type of third-party data, they are not one and … Continue reading The Rise of Third-Party Data: 4 Reasons Why It’s Driving Digital Marketing
Shweta Dawar October 3, 2020 There are hundreds of thousands of blogs worldwide, but very few are well monetized. A 2017 report by ConvertKit shows professional bloggers earned approximately $ 138,064 in 2016, while amateur bloggers made just $ 9,497 during the same period. This shows the need for bloggers to monetize their sites in … Continue reading How to Monetize Your Blog With Affiliate Marketing
Victor Iryniuk October 2, 2020 Pandemic has flipped the business world upside down, and B2B companies are not an exception to the rule. In the aftermath, we looked closely at the organizations utilizing NetHunt CRM and found out that their priorities have shifted to increasing customer relations. That is not a surprise for us. The … Continue reading The Sure-Fire Signs that B2B Sales and Marketing Teams Need a CRM [Infographic]
Pallavi Tyagi October 1, 2020 Video is a highly effective way for marketing a business because of engagement. Think about this – if someone asked you to read a 5 min article or watch a 5 min video, what would most people pick? With people watching more than 100 minutes of video every day, they … Continue reading How to Use Video For Marketing
Alice Corner September 30, 2020 StartupStockPhotos / Pixabay Social media marketing is a visual heavy medium. From the Instagram Infographics currently dominating your feed, to the banners and videos you see on Twitter and Facebook. It can be difficult to know how to strike a balance between being “on brand” and “on trend”. You never … Continue reading On-Brand vs On-Trend: How to Pick the Right Visuals for Your Social Marketing
Liz Papagni September 30, 2020 How to Leverage Digital Marketing for B2B: Part 1 How to Leverage Digital Marketing for B2B: Part 2 By now, it’s clear that B2B companies should invest in digital marketing strategies in order to continue growing in 2020 and beyond. But digital marketing is so much more than a website … Continue reading How to Leverage Digital Marketing for B2B: Part 3
