Tag Archives: Marketing

Why Your Digital Marketing is Failing: A Guide to Improving Performance

Angela Hausman, PhD September 29, 2020 Digital marketing is the key to unlocking increased traffic, leads, and conversions. But, what happens when your digital marketing is failing or, as in the image above, doesn’t meet your expectations? Well, it’s time to reevaluate your strategy to find out what’s working and what opportunities you’re missing that … Continue reading Why Your Digital Marketing is Failing: A Guide to Improving Performance

6 Ways in Which Email Marketing Can Boost D2C Sales

Alon Ghelber September 29, 2020 Direct-to-Consumer sales or D2C sales is a business model that refers to the transfer of goods right from the manufacturer to the end customer without the involvement of any intermediaries. The demand for email marketing has risen due to COVID-19. Nowadays, many manufacturers are getting into a direct sales model … Continue reading 6 Ways in Which Email Marketing Can Boost D2C Sales

Stop forcing your B2B marketing org structure on your buyer’s journey

Our B2B marketing organizational structures are getting in the way of our ability to connect with buyers, create exceptional experiences and drive opportunities. Scott Vaughan on September 25, 2020 We’ve built our B2B marketing teams and respective budgets with specialists who know their marketing discipline and channel inside and out. Social Media rock stars, organized … Continue reading Stop forcing your B2B marketing org structure on your buyer’s journey

B2B Digital Marketing Trends – Why Programmatic Email Monetization Leads the Way in 2021

Ioana Dulcu September 24, 2020 2021 holds a lot of promise for B2B marketers who leverage the best digital trends to their advantage. Read this post to learn why and how programmatic email monetization can help. B2B marketers look to the final months of 2020 and the coming new year to help them move beyond … Continue reading B2B Digital Marketing Trends – Why Programmatic Email Monetization Leads the Way in 2021

Strategic Email Marketing for Administrative Services Businesses

Leslie Finlay September 24, 2020 A common thread through just about every industry is the effectiveness of email marketing. When used right, email marketing for administrative services can directly engage your audience and even help you get more out of the rest of your marketing efforts too. Email is an effective, low-investment way to market … Continue reading Strategic Email Marketing for Administrative Services Businesses