Maria Ganta May 13, 2021 As one of the most important B2B social media platforms, LinkedIn can help you attract more eyes on your business. At the moment, it is one of the most popular social networks for professionals and one of the top social networks overall. If you want to create a LinkedIn marketing … Continue reading Create a Better LinkedIn Marketing Strategy [Infographic]
Slye Joy Serrano May 12, 2021 During the height of the pandemic, people have been confined in their homes. Between bingeing TV series and adapting to the disruption of the lockdown to our everyday lives, at-home consumers have been consuming more content than ever. Mikkel Høimyr, Head of Marketing at Shakr, noted that some of … Continue reading The Rise of TikTok Influencers: How Gen Z Is Reinventing Influencer Marketing
Megan Golden May 12, 2021 In today’s world, most businesses can and should include a video marketing strategy in their overall marketing plan. In fact, if you consider content marketing as the cornerstone to reaching your marketing and business goals, you should be including video in your overall content strategy. The best part? It doesn’t … Continue reading 4 Video Marketing Strategies to Stand Out in a Video-Saturated World
Larisa Bedgood May 11, 2021 Consumers shop across numerous devices and channels, much of these increasingly digital in today’s changed environment. In fact, the average shopper uses approximately 10.4 sources of information to make a purchase decision (Bazaarvoice). Omnichannel strategies have become increasingly critical for brands to engage with consumers across the entire purchase journey. … Continue reading Customer Acquisition, Omnichannel Marketing and Data Quality
Jessica Coghlan May 10, 2021 According to recent 2021 data, more than 319 billion emails get sent every single day. Whether personal or professional, individuals are constantly refreshing their inboxes for new messages. This creates a massive opportunity when considering which digital marketing tactics you should invest in for your business. Email marketing is a … Continue reading 10 Tips for Email Marketing Success
Mike Parry May 10, 2021 Following on from last week’s blog I am taking a look at how you go about implementing some of the ideas mentioned and try and flesh out the opportunities afforded by the medium of email marketing part 1. List Growth How do you go about growing your list? You can … Continue reading Planning and Implementing Your Email Marketing Strategy…Part 2
Amanda Amore May 9, 2021 Are you looking to reduce email unsubscribe rates? We’ve got you covered! Let’s keep it real – email unsubscribes are bound to happen every so often. It’s just a part of email marketing. Hey, it may even be a good thing to lose subscribers that aren’t engaging with your brand! … Continue reading Reducing Unsubscribe Rates like an Email Marketing Expert
Angela Hausman, PhD May 9, 2021 Image courtesy of Open View Partners You face competing demands as you work to manage and oversee all the operations necessary to run a successful small business. So finding the optimal strategies for each functional area that encourage growth and profitability each year is a major challenge if you … Continue reading Modern Marketing Strategies to Grow Your Small Business
Emilie Totten May 8, 2021 The dream of many investment management marketers is to efficiently use data to create content that drives engagement and generate insights that support strategic decision-making. While those are both possible in theory, often reality looks very different. Most firms struggle with data that is unwieldy, overwhelming and underutilized. In fact, … Continue reading Overwhelmed by Data? 6 Steps to an Easier Financial Marketing Future
Tabitha Jean Naylor May 6, 2021 Currently, more than 316 billion emails are estimated to be sent out daily. Regardless of the industry you’re in or what type of business you run, email continues to be one of the most cost-effective methods in marketing. It offers good ROI and incredible reach. Nevertheless, that’s only true … Continue reading The 5 Biggest Email Marketing Mistakes That Are Costing You
