Category Archives: Email Marketing Automation

6 must-have, underused email marketing automations

Learn the potential business impact and benefits of implementing these six email automation workflows. Summer Deeb on May 8, 2023 Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Yet, repeatedly, we see incredibly juicy low-hanging fruit in the … Continue reading 6 must-have, underused email marketing automations

AI and Hyper-Personalization — The Dawn of a New Era For Email Marketing

Geraldine Convento June 3, 2021 Is email marketing dead? The question often pops up every few years, and we scratch our heads to find answers. Think of the time when the first television was introduced to the world, the radio and theatre companies thought their businesses were gone for good. However, despite the boom in … Continue reading AI and Hyper-Personalization — The Dawn of a New Era For Email Marketing

5 Ways to Help Your Small Business Succeed in 2021

Angela Hausman, PhD March 17, 2021 It’s no secret that many small businesses struggled throughout the majority of 2020, some more than others. As we leave 2020 behind, small businesses need to look forward and begin planning ways to make 2021 more successful than its predecessor. Embracing new trends such as remote work or putting … Continue reading 5 Ways to Help Your Small Business Succeed in 2021

How to Improve Client Engagement With Email Marketing Automation

Sam O’Brien October 10, 2020 Communication is the key to lasting customer and client loyalty. It’s essential, therefore, that businesses make themselves accessible to consumers in numerous ways – whether it’s through engaging insurance cold calling scripts, social media, or phone systems for small businesses. Customers expect that when they buy goods and services, their … Continue reading How to Improve Client Engagement With Email Marketing Automation