Social media is no longer used just for the purpose of socializing. Over the years it has evolved into a powerful marketing platform and marketers are thoroughly taking advantage of it to boost their conversions.
After all, it’s one of the most effective platforms for attracting new leads and converting them into sales. According to studies, 78% of salespeople engaged in social selling are outselling their peers who aren’t.
So not using social media marketing for your business would only mean leaving out money on the table. But you surely don’t want that to happen.
So what do you do to make your social media marketing strategy work? Here are 3 of the most effective ways that can help you get the maximum out of your social marketing efforts. Let’s find out what they are.
1. Add Videos to Your Content Strategy
One of the most effective ways to use social media marketing for your business is to incorporate videos into your content strategy. This can have several advantages for your business. Videos are entertaining to watch and are easier to interpret. So you can easily retain your users to convey your message more effectively.
Also, you can say a million words through a 1-minute video which isn’t possible through a blog post. Besides, it makes your brand more memorable because your users are more likely to remember your message if you show it through a video.
So create more videos as part of your social media marketing strategy. You don’t always have to create promotional videos. It can even be something educational or entertaining. To make your videos more effective, you can create a quick fun conversation with one of your employees. Be creative with your ideas to make sure that they can engage your audience.
2. Use the Art of Storytelling
Another way to make your social media marketing strategy more effective is to use the art of storytelling. It’s a great way to get creative with your sales pitch and connect with your audience on a deeper level. By using this strategy you can help your prospects visualize the relatable outcome of using your products or services. As a result, the possibility of converting them increases to a great extent.
Besides, it is a wonderful way to engage your audience and make your pitch more memorable. So if you haven’t used it in your social media marketing strategy so get started with it now. But make sure that your audience has something to take away from your story. Knowing the message you want to deliver makes it easier for you to give your story an attractive framework. Also, it’s important for you to be able to hook your audience right from the beginning of the story. Otherwise, it won’t take a second for them to scroll through their feed for other content.
3. Humanize Your Brand
Humanizing your brand is a brilliant way to connect with your audience on a deeper level and gain their trust. Instead of using just your brand images try giving your brand a face that your audience can connect with. It doesn’t always have to be the CEO. It can be an employee who has worked hard to help your brand grow or a member from the product team who helps you visualize your ideas.
Most of the time, your audience doesn’t know what’s happening on the other side of the camera. You can give them a sneak peek of your office or show them the way your products are created to help them understand the brand better. You can also go live on Facebook or Instagram to interact with your audience one-on-one. This will help you understand their expectations better and you’ll be able to deliver what they expect to increase customer satisfaction.
So these are some powerful tips that can help you make your social media marketing strategy more effective. If you haven’t tried them out yet, go ahead and see how it helps you improve your business. It will definitely grow your followers, boost your sales, increase your overall profit and make your business more successful.