Ken Fortney June 1, 2021 Any marketing tactic, medium, or strategy you use must align with a greater marketing mindset that includes a mix – a marketing mix – of various components. Marketers today visualize this approach using the funnel. From the marketing funnel, we get shorthand acronyms like TOFU, MOFU, and BOFU – each … Continue reading The Influencer Marketing Funnel [Infographic]
Brian Wallace June 1, 2021 When it comes to creating a digital marketing strategy, ignoring trends on social media is like passing “Go” in Monopoly and refusing to collect $ 200. You can keep moving forward, but you’re not profiting from a potential layup. To put it in business terms, you’re ignoring the fundamental concept … Continue reading Trends Are Your Friends: Video Responses Rule in Digital Marketing
Bjorn Radde May 30, 2021 There is no question that 2020 has been a pivotal year in history, but how it will affect the future largely remains to be seen. In digital marketing, we are noticing the continuation and acceleration of many trends. Marketing professionals believe that the digital transformation boost represents the biggest opportunity … Continue reading The Future of Marketing: Digital Marketing as a Game Changer
Shadab Khan May 30, 2021 YouTube gets mixed reactions from various users all over the world. Some treat it like any other social media platform, while others consider it a fabulous medium to post videos. However, do you know that YouTube can be a great source of income? Moreover, there is a perfect YouTube marketing … Continue reading 6 Tips To Boost Your YouTube Video Marketing
Dana Kachan May 29, 2021 An animated ad – is it an old-school marketing practice or a progressive way to introduce your company to the people? Are you looking for creative ways to introduce your brand to the audience? In this article, I’d like to share one of them – animated explainer videos. These are … Continue reading The Unique Value of Animated Explainer Videos in Marketing
Angela Hausman, PhD May 28, 2021 Everyone talks about the benefits of digital marketing for success and every expert urges firms to add digital marketing to their arsenal of marketing efforts. Yet, you might not feel you’re seeing the benefits of digital marketing in your campaigns. Well, don’t discard digital marketing as a valuable marketing … Continue reading Gain the Benefits of Digital Marketing With These Tactics
Heather Hiltzik May 28, 2021 So you’re a software-as-a-service (SaaS) company looking to perfect your digital marketing strategy? You’ve come to the right place. If you’re trying to make your strategy fit into a digital marketing strategy for any industry other than SaaS, you’re pretty much comparing apples with oranges. In a crowded industry, it’s … Continue reading 3 Essential Components of a Digital Marketing Strategy for SaaS Companies
Michael Usiagwu May 27, 2021 In email marketing, what drives customer retention is engagement. Therefore, your email strategy should be basically looking for opportunities to create and strengthen meaningful relationships with your subscribers. It’s all about giving people what they want/need. For tech companies (or any kind of company, for that matter), email is a … Continue reading How Tech Companies Can Add Email Marketing to Increase Customer Retention
Rakefet Yacoby May 26, 2021 nastya_gepp / Pixabay As an eCommerce leader, you may be searching for specific marketing talent, but with a sea of freelance talent to choose from – how do you find the talent that you need? Your site may have a high cart abandonment rate, but you can’t place your finger … Continue reading Why Your eCommerce Business Needs Digital Marketing Experts and Where You Can Find Them
Jock Breitwieser May 26, 2021 Social media marketing tools play a critical role in social selling. They give social sellers the ability to analyze the effectiveness of their efforts, schedule and automate portions of their social presence, and discover new and interesting content to share with their following. But social sellers often have limited budgets … Continue reading 4 Social Media Marketing Tools to Cover Your Bases
