Joseph Chukwube June 24, 2021 The consequence of the pandemic has been a great shift to the online model for many businesses. Even businesses that already had an online presence are refocusing their tactics to identify and leverage opportunities online. This piece focuses on three main areas where businesses can gain an edge against competitors … Continue reading Beyond Marketing: Maximizing Business Benefits from the Shift to Online
Tag Archives: Marketing
No, You Don’t Have to Know It All In Social Media Marketing
Arik Hanson June 23, 2021 I have a good friend who’s completely addicted to TikTok. She spends countless hours on the platform going down rabbit hole after rabbit hole. In some ways, it’s been a pleasant distraction for her during the pandemic. But, I’m guessing she’s spending more time here than she would normally like. … Continue reading No, You Don’t Have to Know It All In Social Media Marketing
Optimize Business Success With These Marketing Strategies
Angela Hausman, PhD June 22, 2021 Running your own business may seem like a dream job but it involves a huge amount of hard work, risk, financial and other resources, as well as a great idea. When you launch a venture, you need to spin a hundred plates at once while dodging and swerving obstacles … Continue reading Optimize Business Success With These Marketing Strategies
How Digital Marketing Can Give Small Businesses an Extra Edge
Nick Brown June 17, 2021 The COVID-19 pandemic has left an inevitable wound in our global economy. Every year, businesses have more competition, and more challenges. In 2020 alone, 4.35 million applications for new businesses were submitted in the US. Numbers have grown by 74% within the last ten years. It’s more important than ever … Continue reading How Digital Marketing Can Give Small Businesses an Extra Edge
7 Ecommerce Video Marketing Tips to Help You Sell More
Caitland Conley June 17, 2021 As brick-and-mortar retail transforms to fit an increasingly online world, it can be a struggle for the average ecommerce store to keep up. One thing is clear — ecommerce isn’t going anywhere. In fact, analysts predict ecomm revenue will continue to soar through 2025. Consumers are savvier than ever, sensitive … Continue reading 7 Ecommerce Video Marketing Tips to Help You Sell More
Apple Mail Privacy Protection: Is Email Marketing Dying Again?
Beatriz Redondo Tejedor June 15, 2021 The world of email marketing imploded this week – yet again – when Apple announced its new Mail Privacy Protection for the Apple Mail app during the 2021 edition of the Worldwide Developers Conference (WWDC 2021). During the event, Apple announced the release of new features to help users … Continue reading Apple Mail Privacy Protection: Is Email Marketing Dying Again?
What Every Small Business Needs to Know About Data-Driven Marketing
Jill Davis June 16, 2021 As a small business owner, you’re the CEO, Chief Marketing Officer, Chief Financial Officer, Customer Service Rep, everything all at once. You have multiple balls in the air and are switching roles at any given time. You always have one eye on growing your online sales, but you might find … Continue reading What Every Small Business Needs to Know About Data-Driven Marketing
Ways to Upgrade Your Digital Marketing Efforts in 2021
Angela Hausman, PhD June 14, 2021 These days, the task of marketing your business must include a huge digital component as the world increasingly transitions to online from real interactions. For most modern businesses, budgets demonstrate the transition to digital. For instance, digital ad spending increased by 12% in 2020, despite the pandemic. No business … Continue reading Ways to Upgrade Your Digital Marketing Efforts in 2021
How to Boost Your Online Store’s Sales Using Video Marketing
Gaurav Sharma June 10, 2021 You may have used high-definition product images, written catchy product descriptions, or published irresistible customer reviews on your online store. But you are bound to lose customers if you don’t leverage video marketing. Why so? Because when it comes to shopping online, consumers want to see what they are buying, … Continue reading How to Boost Your Online Store’s Sales Using Video Marketing
Enhance Your Instagram Marketing with These 4 Apps
Susan Gilbert June 10, 2021 Today I have mobile apps to help make your Instagram marketing more successful. Instagram is at the top of the social media marketing list when it comes to building a brand audience. Use this platform to drive more sales and expand your network online. In order to reach a targeted … Continue reading Enhance Your Instagram Marketing with These 4 Apps
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