Here’s a quick question; on average, how much time do you spend on your smartphone? Believe it or not, research shows that the average person spends 3 hours and 40 minutes on their device every day. Couple this with the fact that there are close to 4 billion mobile users, and it’s clear that business owners and marketing teams need to think about how they are connecting with these consumers if they want to thrive.
Years of research and piles of customer surveys have shown us that mobile users are more likely to buy products and engage with brands across all industries. So if you want to see more conversions and engagement, you have to take steps to optimize every part of your business for smartphone users.
While it may sound like a lot of work, there are plenty of specific reasons businesses should refine their website for mobile users. Today, we plan on taking a close look at some of these benefits.
Our goal is to show you four concrete reasons why you should improve UX and marketing for smartphone users. We will also share several helpful tips that you can use to take your mobile marketing strategy to the next level.
Let’s dive in!
You’ll Skyrocket Brand Awareness
Brand awareness is defined as the extent a customer can remember or recognize a company. Ideally, you want as many people as possible to know that your products and services exist.
The ability to show your target audience meaningful content and promotions will lead to a significant boost in sales and engagement. The thing is, you have to optimize your mobile marketing strategy if you want to expand your reach and build recognition in the community.
You could write the best blog content in your industry; if your site isn’t optimized for smartphones and tablets, very few people will read what you have to say. Consequently, you’ll limit your reach on all future posts, which can make it even harder to grow your business.
You can do several things for your mobile users to ensure that they can find and read your content. We recommend using mobile-responsive themes and plugins so you can create a stable experience. You want users to have access to all of the features you offer right from their smartphone.
Google also looks at the performance of your website to figure out if your website is worth showing in the search results. If you’re not sure if your site is up to par, run a speed test so you can see where you stand. It’s worth noting that the average mobile user expects a website to load in 2 seconds or less.
We also suggest taking a close look at your SEO strategy. For example, if your site isn’t getting traffic from Google, you may want to think about your target keywords and how you’re using them throughout your content.
Voice Search is Growing in Popularity
Speaking of SEO, let’s talk about voice search. Consumers around the globe use voice-activated devices to find answers to questions, buy products, and learn about local businesses. Companies like Google and Amazon shipped out a whopping 16.8 billion smart speakers last year. As a result, we expect to see more consumers using this feature in the coming months and years.
When it comes to shopping online, it’s clear that voice search is growing in popularity. Surveys show 62% of smart speaker owners have used this feature to make a purchase. Websites optimized for mobile tend to get more traffic from voice search users since many people use their devices to perform the search.
Start by making sure your blog content and product landing pages are all organized, and your writing is concise. One of the benefits of voice search is it delivers accurate answers fast. Your content should address questions potential visitors might have before they find your website. Include easy-to-read, actionable content, and you could start ranking for more keywords.
You’ll also want to focus on long-tail keywords. Over 70% of all Google searches are long-tail keywords. Your voice search visitors will likely say more than one or two words when they perform a search on their device. Think about your audience’s goals and pain points and how they might search Google when they need help with a problem.
It’s Easier to Reach Prospects and Customers
Mobile devices make it easier than ever to stay in touch with existing customers and prospects. People can check their email, social media, and phone alerts — all in one place with a mobile phone. This likely won’t come as a surprise, but most of us have our phones with us at all times.
You can refine your mobile strategy and get more value from each of your existing marketing channels. For instance, segmenting your email users and sending personalized messages can yield positive results for your business. But, if you optimize your email for mobile devices and include an easy one-click coupon, you could see even more conversions.
People are showing more interest in SMS marketing and push alerts too. Research shows that, on average, 15.95% of consumers report signing up for mobile push alerts. So imagine what you could achieve if you could almost instantly reach 16% of your audience!
You’ll have an easier time securing event registrations, getting email signups, and nurturing your prospects when you can quickly reach users when you want to share a helpful new post or promotion.
A Majority of Mobile Consumers Use Social Media
Finally, we have to talk about the importance of mobile marketing as it pertains to social media. You may be shocked to learn that 56% of people say they use social media for shopping inspiration. What makes that statistic even more interesting is this one; out of the 2.45 billion Facebook users, around half consistently use mobile devices to browse their feed and engage with businesses.
It’s also worth pointing out that platforms like Instagram are an excellent place to find more mobile customers. Over 1 billion people use Instagram, and 130 million mobile users tap shopping ads every month. These figures show us that social media is quickly becoming one of the quickest ways to grow your mobile audience.
You can start growing your following on social media by sharing helpful content from your blog and engaging with your audience. People like talking to businesses that show they understand the community and show that they want to help users resolve an industry-specific issue or reach a goal.
There are many industry-specific groups on websites like Facebook. You could get more followers by spending time in these communities and answering questions, offering advice, and overall building a positive social presence.
Refining your mobile strategy takes time, research, and effort. But, if you follow the advice offered here today, you’ll have the framework you need to start improving your marketing efforts. Make sure you spend plenty of time talking to your customers and finding new ways to make shopping, browsing, and engaging with your brand easy for your audience.