by Richard Shapiro January 24, 2016 Follow @RichardRShapiroJanuary 24, 2016 E-commerce is here to stay, here to stay, here to stay. Sounds repetitive. It is! One of Albert Einstein most famous quotes: “Insanity: is doing the same thing over and over again and expecting different results.” Just about all E-commerce executives should go back to … Continue reading E-Commerce Marketers Can Learn From Albert Einstein
Tag Archives: Marketers
Lead Generation Tools for Trendy Marketers this 2016
by Soumya Nair January 22, 2016 Follow @Soumya_M_NairJanuary 22, 2016 Marketing has changed its forms from time to time, depending upon the market and its demands. Marketing in this 21st century has to be easy, smart and trendy. Unlike past, marketers today have lots of tools, tricks and tips that empower them to get high … Continue reading Lead Generation Tools for Trendy Marketers this 2016
Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment
The tech giant is also beefing up its YouTube AdBlitz site and channel for Super Bowl ads. Barry Levine on January 20, 2016 To help marketers take advantage of “micro-moments” — those events that everyone starts talking about — Google is today announcing online Real-Time Ads. A typical micro-moment: last year’s performance by the left shark in … Continue reading Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment
Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016
Increasingly, advanced bots seek to replicate human behavior patterns. Greg Sterling on January 19, 2016 Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are winning the battle against “basic bots,” they’re losing against more sophisticated bots, according to a new study … Continue reading Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016
How The Sharing Economy Matters To CPG Marketers
by Susan Frech, January 18, 2016 During the holidays, it would have been difficult to find someone who did not engage in the sharing economy. We all have a friend or colleague who bought a gift on Etsy, stayed at an Airbnb, grabbed a ride from Uber, rented a dress for a New Year’s Eve … Continue reading How The Sharing Economy Matters To CPG Marketers
10 Twitter Marketing Mistakes Social Media Marketers Make
by Zoe Summers January 17, 2016 Follow @zoesummers_jJanuary 17, 2016 With more than 320 million active users, there is no doubt that Twitter is a great marketing tool. It gives you many opportunities to connect with your target audience. Whether you are marketing a startup or an established company, it plays a crucial role in … Continue reading 10 Twitter Marketing Mistakes Social Media Marketers Make
9 SEO Suggestions for eCommerce Marketers
by Danny Wong January 17, 2016 Follow @dannywong1190January 17, 2016 When Justin Butlion, content and social marketing manager at Yotpo, analyzed data across 18,000 small to medium eCommerce sites, he found, “30.5% of all traffic was coming from organic searches on Google, Bing, Yahoo, and other search engines. There is a constant debate going on … Continue reading 9 SEO Suggestions for eCommerce Marketers
Marketers, Welcome To The World Of Emotional Analytics
Major media agency MediaCom announced today that Realeyes’ emotional tracking with facial detection and analytics is now an integrated part of its content testing and media planning. Barry Levine on January 12, 2016 at 2:25 pm Focus groups, online questionnaires and standard video recordings are so — you know — last century. A new announcement … Continue reading Marketers, Welcome To The World Of Emotional Analytics
How Email Marketers Can Help End Phishing
by Mike Moran January 8, 2016 Follow @MikeMoranJanuary 8, 2016 You probably know what phishing is–an attempt to impersonate a legitimate website in order to trick you into revealing account information through an email that asks you to log into your account. The way it asks is the trick: it asks you to click on … Continue reading How Email Marketers Can Help End Phishing
3 Reasons Why Marketers Must Retarget Their Social Ads
by Carolyn Berk January 7, 2016 Follow @CarolynBerkJanuary 7, 2016 If you’re running ads for your business on Facebook or Instagram, retargeting is not optional — it’s a requirement if you want to ensure that you’re delivering your ads to the best possible audiences and capturing revenue growth opportunities before your competition snatches them up. … Continue reading 3 Reasons Why Marketers Must Retarget Their Social Ads
Random Posts on
Make 2016 a Breakout Year!
How to Assess the Social Value of Relationships
How to Use Email for Better Marketing Results
The one martech metric that really matters: Customer lifetime value
Two More Social Media Buy Button Announcements
60 Questions To Ask Web Designers Before Hiring Them. Part 2
Mobile Location Data Fuels Mass Surveillance By Police, Watchdog Reports
The 1099 Gig Economy Poses a Threat to Ill-Informed Entrepeneurs
