The tech giant is also beefing up its YouTube AdBlitz site and channel for Super Bowl ads. Barry Levine on January 20, 2016 To help marketers take advantage of “micro-moments” — those events that everyone starts talking about — Google is today announcing online Real-Time Ads. A typical micro-moment: last year’s performance by the left shark in … Continue reading Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment
Increasingly, advanced bots seek to replicate human behavior patterns. Greg Sterling on January 19, 2016 Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are winning the battle against “basic bots,” they’re losing against more sophisticated bots, according to a new study … Continue reading Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016
by Susan Frech, January 18, 2016 During the holidays, it would have been difficult to find someone who did not engage in the sharing economy. We all have a friend or colleague who bought a gift on Etsy, stayed at an Airbnb, grabbed a ride from Uber, rented a dress for a New Year’s Eve … Continue reading How The Sharing Economy Matters To CPG Marketers
by Zoe Summers January 17, 2016 Follow @zoesummers_jJanuary 17, 2016 With more than 320 million active users, there is no doubt that Twitter is a great marketing tool. It gives you many opportunities to connect with your target audience. Whether you are marketing a startup or an established company, it plays a crucial role in … Continue reading 10 Twitter Marketing Mistakes Social Media Marketers Make
by Danny Wong January 17, 2016 Follow @dannywong1190January 17, 2016 When Justin Butlion, content and social marketing manager at Yotpo, analyzed data across 18,000 small to medium eCommerce sites, he found, “30.5% of all traffic was coming from organic searches on Google, Bing, Yahoo, and other search engines. There is a constant debate going on … Continue reading 9 SEO Suggestions for eCommerce Marketers
Major media agency MediaCom announced today that Realeyes’ emotional tracking with facial detection and analytics is now an integrated part of its content testing and media planning. Barry Levine on January 12, 2016 at 2:25 pm Focus groups, online questionnaires and standard video recordings are so — you know — last century. A new announcement … Continue reading Marketers, Welcome To The World Of Emotional Analytics
by Mike Moran January 8, 2016 Follow @MikeMoranJanuary 8, 2016 You probably know what phishing is–an attempt to impersonate a legitimate website in order to trick you into revealing account information through an email that asks you to log into your account. The way it asks is the trick: it asks you to click on … Continue reading How Email Marketers Can Help End Phishing
by Carolyn Berk January 7, 2016 Follow @CarolynBerkJanuary 7, 2016 If you’re running ads for your business on Facebook or Instagram, retargeting is not optional — it’s a requirement if you want to ensure that you’re delivering your ads to the best possible audiences and capturing revenue growth opportunities before your competition snatches them up. … Continue reading 3 Reasons Why Marketers Must Retarget Their Social Ads
by John W Hayes January 7, 2016 Follow @john_w_hayesJanuary 7, 2016 The music of British rockers Motorhead and its inimitable frontman, the late (great) Lemmy Kilmister, might not be to everyone’s taste, but few would disagree with the fact that rock ’n’ roll lost a true original with Lemmy’s passing on December 28, 2015. As … Continue reading What Email Marketers Can Learn From Motorhead
by Chris Horton December 23, 2015 Follow @chrshortonDecember 23, 2015 Ah, it’s that time of year again, Christmas—a time when children of all ages and dispositions take a moment to count their blessings and pencil out all the things they want from dear old Santa Claus. Among the ranks of this year’s holiday season hopefuls … Continue reading A Digital Marketer’s Christmas Wish List
