by John W Hayes January 7, 2016 Follow @john_w_hayesJanuary 7, 2016 The music of British rockers Motorhead and its inimitable frontman, the late (great) Lemmy Kilmister, might not be to everyone’s taste, but few would disagree with the fact that rock ’n’ roll lost a true original with Lemmy’s passing on December 28, 2015. As … Continue reading What Email Marketers Can Learn From Motorhead
by Chris Horton December 23, 2015 Follow @chrshortonDecember 23, 2015 Ah, it’s that time of year again, Christmas—a time when children of all ages and dispositions take a moment to count their blessings and pencil out all the things they want from dear old Santa Claus. Among the ranks of this year’s holiday season hopefuls … Continue reading A Digital Marketer’s Christmas Wish List
Columnist Jose Cebrian explains why marketers need to think less about reactivating their inactive email subscribers and focus more on reaching that audience in other ways. Jose Cebrian on December 21, 2015 One of the most universal challenges in email marketing is deciding what to do with the inactive group within your email list. For … Continue reading Why Marketers Need To Move From Email Reactivation To Continued Addressability
As the role of the stereotypical salesperson fades, what will emerge? Columnist Claudine Bianchi sees a blurring of marketing and sales as engagement becomes a priority. Claudine Bianchi on December 18, 2015 A lot of surveys and research out there suggest that the days of the salesperson is gone. And you know what? I agree. … Continue reading Death Of The Salesman? And What Would That Mean For Marketers?
by Andrew Sheridan December 15, 2015December 15, 2015 As 2015 comes to a close, marketers have turned their attention to forecasts of next year’s ad spend growth. Earlier this week, three major advertising firms, Magna Global, ZenithOptimedia, and GroupM, came out with revised projections for 2016 ad spend growth. After a lackluster year of ad … Continue reading 2016 Ad Spend Projections (and Why Marketers Need to Pay Attention)
by Todd Grennan December 1, 2015December 1, 2015 GIFs are finally having their moment. After years of being ignored and dismissed as old (which they are, in computer-years, anyway) and goofy (it’s part of the charm!), in recent years people have begun embracing GIFs in all their simple, old school glory. And why not? They’re … Continue reading The Marketer’s Holiday GIF Guide
by Sasha Seddon November 26, 2015November 26, 2015 A successful email marketer is both a good house guest and a host. They don’t show up on your doorstep uninvited and they know how to cater to your tastes. In a post that would make Airbnb proud, we’ve drawn up a list of ten things all … Continue reading 10 Things All Highly Successful Email Marketers Do
by Juliet Carnoy November 23, 2015 Follow @juels050November 23, 2015 Are you looking to repost your customers’ Instagram photos on your brand’s social channel? Do you want to use real customer content on your marketing channels or in your Display Ads? In this article, you’ll discover how to manage photo permission rights on Instagram to … Continue reading How Savvy Marketers Manage Customer Photo Rights on Instagram
by Laurie Sullivan @lauriesullivan, (November 20, 2015), 12:35 PM Google has revealed tests being done with a small group of partners — HotelTonight, Chimani, Daily Horoscope and New York MTA Subway Map — exploring the ability to stream apps that are not installed on the phone, with some right from Google Search. For me the … Continue reading Mobile App Streams: What Search Marketers Need To Know About Measurement
From pay-to-play awards to fabricating a disaster, some marketing maneuvers are truly deceptive. Columnist David Rodnitzky explains why you should pass on these sketchy tactics, even though they sometimes end up driving sales. David Rodnitzky on November 19, 2015 While the best customer relationships are based on authenticity and trust, there are countless examples of … Continue reading The 4 Worst Lies Other Marketers Tell
