by Simon Davies February 14, 2016 Follow @SimonTheoDaviesFebruary 14, 2016 The English language has been a dominant force in both the offline and online world for some time now. However, in recent years there has been a decline in the popularity of English in the digital sphere. In 1996 figures showed that more than 80% … Continue reading Digital Marketers Beware: English Language Set to Lose Online Dominance
Tag Archives: Marketers
How Digital Marketers Can Use Social Media to Increase Productivity
by Yash Mehta February 14, 2016February 14, 2016 The newfangled emergence of Social Media platforms coupled along with people’s need for personalized communication is why both Facebook and WhatsApp are dancing on the roads of the technological world. Not only did they stand out as two big things flaunting their significance but also started acting … Continue reading How Digital Marketers Can Use Social Media to Increase Productivity
John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Customer
The ex-head of Apple and Pepsi adds his backing to the idea that companies are no longer in control. Barry Levine on February 10, 2016 at 3:02 pm There aren’t many people who have seen the arc of modern marketing from as many vantage points as John Sculley. The ex-CEO/Chairman of Apple and President/CEO of … Continue reading John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Customer
Report: Almost Half Of Email Marketers Send Everyone The Same Email
Detailed study from email marketing provider GetResponse shows many email marketers are not using personalization and other key capabilities. Barry Levine on February 4, 2016 A third of email marketers don’t actively optimize their email marketing, and only about half test subject lines. So says a new report from email marketing provider GetResponse. Out today, … Continue reading Report: Almost Half Of Email Marketers Send Everyone The Same Email
Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?
A new report that Google’s YouTube is actively working toward tech in support of live-streaming 360-degree video gets two thumbs up and one down. Barry Levine on February 3, 2016 Perhaps you’re still trying to wrap your head around 360-degree recorded video, where you click to play and then navigate inside the window: If you are, … Continue reading Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?
What Marketers Can Learn From David Bowie
Multi-faceted artist, musician and businessman David Bowie was a true innovator and legend. Columnist Mary Wallace explains what his accomplishments can teach marketers. Mary Wallace on February 2, 2016 chrisdorney / Shutterstock.com The news came over the radio early on a Monday morning last month. David Bowie had died after an 18-month battle with cancer. I was … Continue reading What Marketers Can Learn From David Bowie
3 Reasons B2B Marketers Must Embrace Mobile… Now
Have you optimized your B2B website for mobile search? If not, columnist Patricia Hursh explains why you must work to become mobile-friendly immediately. Patricia Hursh on February 1, 2016 We’re all familiar with recent statistics that illustrate the growth of mobile device usage. Over the last few years, we’ve seen internet usage on mobile devices … Continue reading 3 Reasons B2B Marketers Must Embrace Mobile… Now
Why Small Businesses Need Internet Marketers
by Micha Boettiger January 31, 2016 Follow @writerworldwideJanuary 31, 2016 Most internet marketers can relate to the feeling of talking to a small business owner, and having them question the value of the service they provide. Once, in a perfect setup, an individual asked us this question, and followed it up by whipping out their … Continue reading Why Small Businesses Need Internet Marketers
Email Marketers Are Not Split Testing to Their Advantage (Study)
by Jonathan Yefet January 29, 2016 Follow @DirectIQJanuary 29, 2016 Are you an email marketer? Chances are that you are if you’re reading this post. But… are you an email marketer that split tests? Chances are that you are not… this according to a new study by the folks at Phrasee. They conducted an awesome … Continue reading Email Marketers Are Not Split Testing to Their Advantage (Study)
Mass Emailing Sucks, Here’s How Top Marketers Send Great Emails
by Delphine Moulu January 29, 2016 Follow @reelevantappJanuary 29, 2016 Why mass mailing sucks Mass mailing consists in sending the same message to your entire contact list. No matter your recipients age, sex, location, preferences or purchase history, they will all receive the very same content at the very same time. Mass mailing is the … Continue reading Mass Emailing Sucks, Here’s How Top Marketers Send Great Emails
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