Tag Archives: Marketers

Marketers Struggle With Tying Data To AI Systems

Data Driven Techniques

Marketers Struggle With Tying Data To AI Systems by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2018 Data supported by artificial intelligence (AI) has become an essential part of campaigns these days, yet marketers are still struggling to deliver better experiences for consumers. One reason for integrating data with AI is  to reduce the time … Continue reading Marketers Struggle With Tying Data To AI Systems →

Hey, email marketers — Take a load off and embrace automation

Email Automation

As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and letting the machines take over. Len Shneyder on June 14, 2018 As email marketers continue to find themselves busier than ever with increasing responsibilities and competing priorities, efficiency is becoming a … Continue reading Hey, email marketers — Take a load off and embrace automation →

4 Ways Female Marketers (& All Women in the Workforce) Can Rise Above the Competition

Women In Business

Jenn Villa — June 14, 2018 — June 14, 2018 Free-Photos / Pixabay No matter the company, women in the workforce face a fair share of gender stereotypes. This is true, and we would never negate this fact. But all bias aside, there are many ways women unintentionally undermine their own business success. According to … Continue reading 4 Ways Female Marketers (& All Women in the Workforce) Can Rise Above the Competition →

A Return To Context: How Audience Obsession Led Marketers Astray

Content Strategy

A Return To Context: How Audience Obsession Led Marketers Astray by Casey Wuestefeld , Columnist, June 8, 2018 The recent convergence of data and brand safety concerns has put marketers today into a deeply reactive state. On one hand, marketers are having to completely rethink their approaches to audience data, particularly as it relates to … Continue reading A Return To Context: How Audience Obsession Led Marketers Astray →

Marketers Of The Future: Specialists Vs. Generalists

Marketing Trends

Marketers Of The Future: Specialists Vs. Generalists by Wayne St. Amand , Columnist, May 31, 2018 It’s no wonder marketers’ heads are spinning. Today’s always-connected and increasingly empowered consumers place elevated expectations on every interaction they have with a brand, whether online, in-store, or on their mobile device. These heightened expectations are forcing marketers to … Continue reading Marketers Of The Future: Specialists Vs. Generalists →

Have we reached peak smartphone and what does that mean for marketers?

Mobile Marketing

There’s no reason to change course; everyone must still optimize for mobile. Greg Sterling on May 31, 2018   Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third-party stats dropped (June 06, 2018). Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017. Many others have already pointed … Continue reading Have we reached peak smartphone and what does that mean for marketers? →

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