Tag Archives: Marketers

Marketers Don’t Understand SEO, Report Suggests

Marketers Don’t Understand SEO, Report Suggests by Laurie Sullivan , Staff Writer @lauriesullivan, August 1, 2018 Some 83% of businesses think their digital marketing efforts are effective in helping them achieve their goal, but 44% name SEO as their least popular digital marketing channel. Clutch polled about 500 digital marketers at companies with at least 100 … Continue reading Marketers Don’t Understand SEO, Report Suggests →

25% Of Marketers Lack Skills To Measure Success Of Data

Marketing Metrics

25% Of Marketers Lack Skills To Measure Success Of Data by Laurie Sullivan , Staff Writer @lauriesullivan, (July 31, 2018) Implementing transparency, consistency and universal standards are the top three actions that marketers would like from data providers to improve data quality, according to a recent study commissioned by data management platform Lotame. Of the 300 … Continue reading 25% Of Marketers Lack Skills To Measure Success Of Data →

The 80/20 Rule for Email Marketers

Email Marketing Optimization

Zach Heller — July 29, 2018 Follow @zheller — July 29, 2018 There are many different ways to apply the 80/20 rule. The law states that roughly 80% of the effects come from 20% of the causes. For email marketers, the rule applies quite obviously in some areas, and more subtly in others. Let’s take … Continue reading The 80/20 Rule for Email Marketers →

When should marketers use AR and when VR?

Marketing AI

A marketing tech exec offers some rules of thumb. Barry Levine on July 26, 2018 Augmented reality (AR) adds visual overlays on the physical world and is usually viewed through a smartphone. Virtual reality (VR) depicts a self-contained, navigable 3D world and is usually experienced through a specialized motion-detecting headset. Just as marketers … Continue reading When should marketers use AR and when VR? →

5 Questions Marketers Need to Ask in Interviews to Assess Culture Fit

Job Interviews

Bob Van Rossum — July 12, 2018 Follow @BobVR — July 12, 2018 Looking for a marketing job with the right culture fit? Start here! If you’re a modern marketer who knows what it takes to succeed in a new role, you’re most likely curious about more than just the general details about a job … Continue reading 5 Questions Marketers Need to Ask in Interviews to Assess Culture Fit →

Who, What, Where? Marketers Say They’re Good At Attribution

Marketing Attribution

Who, What, Where? Marketers Say They’re Good At Attribution by Ray Schultz , Columnist, July 11, 2018 For all the hand-wringing about attribution, marketers must be getting better at it. Almost 100% are effectively using the science to achieve their marketing goals, and 49% are very successful — best-in-class — according to Measuring Marketing Attribution, … Continue reading Who, What, Where? Marketers Say They’re Good At Attribution →

Marketers Struggle With Tying Data To AI Systems

Data Driven Techniques

Marketers Struggle With Tying Data To AI Systems by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2018 Data supported by artificial intelligence (AI) has become an essential part of campaigns these days, yet marketers are still struggling to deliver better experiences for consumers. One reason for integrating data with AI is to reduce the time … Continue reading Marketers Struggle With Tying Data To AI Systems →

Hey, email marketers — Take a load off and embrace automation

Email Automation

As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and letting the machines take over. Len Shneyder on June 14, 2018 As email marketers continue to find themselves busier than ever with increasing responsibilities and competing priorities, efficiency is becoming a … Continue reading Hey, email marketers — Take a load off and embrace automation →