Time is serving ads directly to AI crawlers, a strategy that could reshape how brands influence AI-generated answers. By Constantine von Hoffman Published on August 6, 2026 Time magazine is serving ads directly to AI crawlers rather than human readers. If it catches on, it could change how brands influence AI-generated answers The … Continue reading Time’s AI-only ads may be marketing’s next frontier
Learn how to identify high-value AI opportunities, prepare teams for adoption, and measure the outcomes that matter to the business. By Nicole Greene Published on June 10, 2026 Marketing teams are under growing pressure to prove that AI can deliver real value, such as generating revenue, achieving mission success, and reducing costs. The … Continue reading Marketing needs AI outcomes, not more AI pilots
Used right, AI and automation can boost marketing efficiency, but only if marketers stay in control. By Mike Ruff , January 27, 2026 With all the hype around AI, it should be no surprise that I’ve run into many less tech-savvy marketing team members who think AI does everything now. However, there … Continue reading Smart marketers set the rules before AI makes the calls
AI is everywhere in martech — but if your vendor evaluation process hasn’t changed, you’re not ready to tell the difference between hype and real capability. Gene De Libero on November 25, 2025 Your martech vendor evaluation process doesn’t work anymore—not because it lacks rigor, but because it’s rooted in outdated assumptions about the … Continue reading Is your martech evaluation process still stuck in a pre-AI world?
AI only works when your team trusts it. Transparency turns it from a black box into a reliable growth partner. Domenic Venuto on August 7, 2025 Marketing is built on trust — trust in brands, in agencies and in the quality of the data that guides decisions. AI now promises unprecedented targeting, optimization and … Continue reading The secret to getting your marketing team to use AI
A disconnect between leadership and marketing teams means AI investments aren’t going to solve critical operational bottlenecks. Ana Mourão on July 23, 2025 Imagine a company investing heavily in faster ambulances while ignoring the pothole-riddled road that keeps causing accidents. It sounds weird, but, according to a new survey, this is happening in marketing … Continue reading Why AI spending isn’t boosting marketing
A credible health stat didn’t hold up. This real-world example reveals how AI search can mislead and how healthcare brands can respond. Alicia Arnold on July 17, 2025 Zero-click search is becoming the norm — AI delivers instant answers, and users rarely look beyond them. However, when the topic is health, overlooking original sources … Continue reading When AI summarizes health data, small errors become big risks
Many marketers were introduced to AI for copywriting, but the technology can do so much more. MarTechBot on June 9, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. … Continue reading Where are marketing teams under-utilizing AI?
Marketers have lots of AI, but not enough direction Most teams lack an AI roadmap or strategy, and most companies lack the policies and procedures needed to implement the technology effectively. May 20, 2025 Despite the increasing adoption of AI, 64% of marketing teams don’t have an AI roadmap or strategy, according … Continue reading Marketers have lots of AI, but not enough direction
Make AI work for your team with a structured approach to adoption, training and implementation. Here’s how. Steve Bevilacqua on January 30, 2025 AI is reshaping marketing, but jumping on every new tool isn’t the path to success. True AI readiness comes from a strategic approach — assessing your tech stack, identifying real opportunities … Continue reading Is your marketing team AI-ready? 8 steps to strategic AI adoption
