Category Archives: Marketing AI

AI is adding to marketers’ responsibilities while diminishing their influence

Marketing is getting more involved with cross-functional teams — and a lot of non-marketers don’t see this as a value add. Constantine von Hoffman on November 29, 2023 The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. That’s the conclusion of new Gartner reports about what CMOs … Continue reading AI is adding to marketers’ responsibilities while diminishing their influence

This week’s roundup of AI-powered martech releases

Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week. Constantine von Hoffman on September 28, 2023  Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when … Continue reading This week’s roundup of AI-powered martech releases

Marketing AI blueprint unveiled at The MarTech Conference

A look at how marketers can review and adopt generative AI tools in a repeatable way during this “transformational” time. Chris Wood on September 27, 2023 Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing … Continue reading Marketing AI blueprint unveiled at The MarTech Conference

How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability

How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability by Laurie Sullivan  @lauriesullivan, May 26, 2023 LoopMe, an ad-tech company that uses artificial intelligence (AI) to improve brand advertising performance, has launched an Intelligent Marketplace that it says creates a smarter programmatic ecosystem for buyers and sellers. It also maintains high-bid matches … Continue reading How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability

AI and marketing technology: This week’s releases

Here is a roundup of AI-powered marketing technology products, platforms and features announced this week. Constantine von Hoffman on May 25, 2023  While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day.  … Continue reading AI and marketing technology: This week’s releases