Category Archives: Marketing AI

This week’s roundup of AI-powered martech releases

Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week. Constantine von Hoffman on September 28, 2023 Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when … Continue reading This week’s roundup of AI-powered martech releases →

Marketing AI blueprint unveiled at The MarTech Conference

Marketing AI

A look at how marketers can review and adopt generative AI tools in a repeatable way during this “transformational” time. Chris Wood on September 27, 2023 Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing … Continue reading Marketing AI blueprint unveiled at The MarTech Conference →

How the rise of AI makes people more important in marketing

Marketing AI

Freepik CMO Carlos Cantu explains why generative AI will never be able to replace the unique talents and skills of people. Constantine von Hoffman on September 27, 2023 Carlos Cantu is CMO of Freepik, a search engine that helps users find high-quality images for their projects. He knows firsthand how the widespread use of generative … Continue reading How the rise of AI makes people more important in marketing →

How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability

Marketing AI

How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability by Laurie Sullivan @lauriesullivan, May 26, 2023 LoopMe, an ad-tech company that uses artificial intelligence (AI) to improve brand advertising performance, has launched an Intelligent Marketplace that it says creates a smarter programmatic ecosystem for buyers and sellers. It also maintains high-bid matches … Continue reading How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability →

AI and marketing technology: This week’s releases

Marketing AI

Here is a roundup of AI-powered marketing technology products, platforms and features announced this week. Constantine von Hoffman on May 25, 2023 While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. … Continue reading AI and marketing technology: This week’s releases →

MarTech’s marketing AI experts to follow

Marketing AI

Who you need to follow to keep up with the AI revolution sweeping through marketing technology. Chris Wood on February 14, 2023 Artificial intelligence is being incorporated in virtually every martech application and impacting the customer journey at every stage of the funnel. It is certain that AI’s impact on marketing effectiveness and work will … Continue reading MarTech’s marketing AI experts to follow →

AI in marketing: 7 areas where it shines and struggles

Marketing AI

Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond. Ruben Ugarte on January 19, 2023 AI is changing our world even if we can’t see it. It’s helping us navigate to places faster, get products into our hands … Continue reading AI in marketing: 7 areas where it shines and struggles →

AR/VR: Marketing in three dimensions

Marketing AI

It’s early days for volumetric storytelling, but it’s at the heart of AR and VR. William Terdoslavich on July 5, 2022 Can you interact with a salesperson or a product as if you were in the same room, even though you are on your computer, someplace else? Volumetric storytelling is what we are talking about. … Continue reading AR/VR: Marketing in three dimensions →

Does the rift in AI matter to marketing?

Marketing AI

AI is at a fork in the road. Neither option is promising, but does that really matter? Kim Davis on January 29, 2021 Given all the promises we hear about AI, it might be a surprise to learn that researchers are strongly divided on the question of how the field should develop. The split is … Continue reading Does the rift in AI matter to marketing? →

10 Charts That Will Change Your Perspective Of AI In Marketing

Marketing AI

Louis Columbus — July 18, 2019 Follow @louiscolumbus — July 18, 2019 Top-performing companies are more than twice as likely to be using AI for marketing (28% vs. 12%) according to Adobe’s latest Digital Intelligence Briefing. Retailers are investing $ 5.9B this year in AI-based marketing and customer service solutions to improve shoppers’ buying experiences … Continue reading 10 Charts That Will Change Your Perspective Of AI In Marketing →