Jenn Villa — June 14, 2018 — June 14, 2018 Free-Photos / Pixabay No matter the company, women in the workforce face a fair share of gender stereotypes. This is true, and we would never negate this fact. But all bias aside, there are many ways women unintentionally undermine their own business success. According to … Continue reading 4 Ways Female Marketers (& All Women in the Workforce) Can Rise Above the Competition
A Return To Context: How Audience Obsession Led Marketers Astray by Casey Wuestefeld , Columnist, June 8, 2018 The recent convergence of data and brand safety concerns has put marketers today into a deeply reactive state. On one hand, marketers are having to completely rethink their approaches to audience data, particularly as it relates to … Continue reading A Return To Context: How Audience Obsession Led Marketers Astray
Bob Van Rossum — June 5, 2018 Follow @BobVR — June 5, 2018 It’s been weeks since you’ve applied for that job you’ve always wanted, and now you’re waiting for any sort of contact back. Looking for a job is a job in itself, and one of the biggest things that brings down morale during … Continue reading Top Reasons Marketers Never Hear Back After Applying for a Job
Marketers Of The Future: Specialists Vs. Generalists by Wayne St. Amand , Columnist, May 31, 2018 It’s no wonder marketers’ heads are spinning. Today’s always-connected and increasingly empowered consumers place elevated expectations on every interaction they have with a brand, whether online, in-store, or on their mobile device. These heightened expectations are forcing marketers to … Continue reading Marketers Of The Future: Specialists Vs. Generalists
There’s no reason to change course; everyone must still optimize for mobile. Greg Sterling on May 31, 2018 Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third-party stats dropped (June 06, 2018). Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017. Many others have already pointed … Continue reading Have we reached peak smartphone and what does that mean for marketers?
Bob Van Rossum — May 30, 2018 Follow @BobVR — May 30, 2018 After months of looking, your journey on the quest for a new job has finally come to a successful end. You’ve just been offered a new position. Your accomplishment in landing a new job is surely something to celebrate. This is the … Continue reading What Marketers Need to Ask Themselves Before Committing to a New Job
The Rise Of Voice: Are Marketers Listening? by Jennifer Kyriakakis , Columnist, May 24, 2018 Customer experience is undergoing a massive shift — similar to how smartphones took hold ten years ago. At that time, if your brand didn’t have a mobile strategy it’s likely you didn’t survive. Today, we’re on the precipice of the … Continue reading The Rise Of Voice: Are Marketers Listening?
Kristen Dunleavy — May 26, 2018 Follow @KristenWritesIt — May 26, 2018 In 1989, Stephen Covey created a sensation with the publication of “7 Habits of Highly Effective People” – a bestseller that sold 25 million copies. The principles he espoused nearly 30 years ago continue to guide millions of people worldwide. Although “7 Habits” … Continue reading 9 Habits of Successful Email Marketers
GDPR Enforced: Marketers See Consumer Data As Biggest Challenge by Laurie Sullivan @lauriesullivan, May 25, 2018 As the General Data Protection Regulations (GDPR) goes into enforcement Friday, marketers are rethinking their reliance on customer data. About 40% of those participating in a study now think customer consent to use their data will become the biggest … Continue reading GDPR Enforced: Marketers See Consumer Data As Biggest Challenge
Keith Reinhardt — May 25, 2018 Follow @FreshAddress — May 25, 2018 A few weeks ago, Facebook tightened up the rules for advertisers who use data from third-party brokers to target ads to the social media platform’s users. Among the changes, marketers can now use only the data they have “the rights, permissions, and lawful … Continue reading It’s Permission: How Email Marketers Can Beat Facebook at the Data Game
