Derek Andersen — August 9, 2018 — August 9, 2018 Last week, Bing Ads unveiled its new automated bidding strategies: Target CPA and Maximize Conversions. These two bidding strategies leverage machine learning to make smarter optimizations, freeing up digital marketers from the time-consuming A/B testing process. To inform the strategies, Bing uses a variety of … Continue reading 3 Ways Search Marketers Can Use Call Analytics with Bing’s New Ad Bidding Strategies
Sam Saidman — August 8, 2018 — August 8, 2018 Maximizing website conversion rates remains one of the single biggest challenges for marketers today. Effective SEO and PPC can significantly increase website traffic. But raking high on search engines and driving website traffic is just the first step. Your site needs to keep visitors’ attention, … Continue reading Top 5 Easy Web Design Tricks for Marketers To Boost Conversion Rates
Even Search Marketers Investing 200% More In Social by Laurie Sullivan , Staff Writer @lauriesullivan, August 2, 2018 Despite Facebook’s woes surrounding Cambridge Analytica and fake accounts intended to influence U.S. political elections, the number of marketers spending more than half of their budget on social campaigns rose 200% in the past year. In fact, 88% … Continue reading Even Search Marketers Investing 200% More In Social
Marketers Don’t Understand SEO, Report Suggests by Laurie Sullivan , Staff Writer @lauriesullivan, August 1, 2018 Some 83% of businesses think their digital marketing efforts are effective in helping them achieve their goal, but 44% name SEO as their least popular digital marketing channel. Clutch polled about 500 digital marketers at companies with at least 100 … Continue reading Marketers Don’t Understand SEO, Report Suggests
25% Of Marketers Lack Skills To Measure Success Of Data by Laurie Sullivan , Staff Writer @lauriesullivan, (July 31, 2018) Implementing transparency, consistency and universal standards are the top three actions that marketers would like from data providers to improve data quality, according to a recent study commissioned by data management platform Lotame. Of the 300 … Continue reading 25% Of Marketers Lack Skills To Measure Success Of Data
Zach Heller — July 29, 2018 Follow @zheller — July 29, 2018 There are many different ways to apply the 80/20 rule. The law states that roughly 80% of the effects come from 20% of the causes. For email marketers, the rule applies quite obviously in some areas, and more subtly in others. Let’s take … Continue reading The 80/20 Rule for Email Marketers
A marketing tech exec offers some rules of thumb. Barry Levine on July 26, 2018 Augmented reality (AR) adds visual overlays on the physical world and is usually viewed through a smartphone. Virtual reality (VR) depicts a self-contained, navigable 3D world and is usually experienced through a specialized motion-detecting headset. Just as marketers … Continue reading When should marketers use AR and when VR?
Bob Van Rossum — July 12, 2018 Follow @BobVR — July 12, 2018 Looking for a marketing job with the right culture fit? Start here! If you’re a modern marketer who knows what it takes to succeed in a new role, you’re most likely curious about more than just the general details about a job … Continue reading 5 Questions Marketers Need to Ask in Interviews to Assess Culture Fit
Who, What, Where? Marketers Say They’re Good At Attribution by Ray Schultz , Columnist, July 11, 2018 For all the hand-wringing about attribution, marketers must be getting better at it. Almost 100% are effectively using the science to achieve their marketing goals, and 49% are very successful — best-in-class — according to Measuring Marketing Attribution, … Continue reading Who, What, Where? Marketers Say They’re Good At Attribution
Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media in-house. Kevin Lee on July 5, 2018 Large marketers spending millions in annual programmatic and digital media spend have a number of good reasons for taking some elements of programmatic media in-house. We’ll talk about the specific … Continue reading Should marketers own programmatic accounts as they do with SEM & Social?
