Olivier ChoronAugust 3, 2015 For those of you who operate within a complex channel, relying on resellers, distributers or other partners to promote your brand to end users can be a real challenge. So I have outlined below some of the common issues/scenarios faced in the channel, and have suggested some ‘Top Tips’ on finding … Continue reading My Top Tips on How to Manage Social Media If You’re a Channel Marketer
Sheryl-Lynn CollinsJune 21, 2015 I have been in email marketing for 8 years and I realized two things during that time. One – my job is very hard to explain to people outside of the industry. Two – I love my job. I admit it, I am an email marketing geek and I know quite … Continue reading You Know You Are An Email Marketer When…
Brandon GrimesMay 29, 2015 What is digital marketing? This is a pretty simple question compared to questions like: How are a PR coordinator and a Link outreach coordinator different? How about the ever daunting question: What is SEO? Digital marketing is much easier to answer. Its’ definition reads “digital marketing is the marketing of products … Continue reading How to Become a T-Shape Digital Marketer
How can marketers react to events as they happen, delivering instant digital gratification to consumers? Columnist Brian Rigney offers some tips. Brian Rigney on May 19, 2015 Consumers are living for the moment, because time is an increasingly precious resource. The same applies to marketers who are trying to tap into those consumer moments as … Continue reading 5 Steps To Freedom: The Key To Being A Rapid Marketer
WishpondApril 29, 2015 Starting out in the digital marketing world, there is a lot to know and a lot to learn. There are so many things, people, and bits of information you need to remember and collect, it can be overwhelming to say the least. Trust me, I’ve lived through it. But with the introduction … Continue reading 17 Google Chrome Plugins Every Digital Marketer Needs To See
Brian JensenApril 27, 2015 Want to win online? Then there is a lot you can learn from your competitors’ digital marketing strategies, especially those that are currently outperforming you online. Gaining an in-depth understanding into the key strategies being used by your top performing competitors can provide you with the insight and knowledge you need … Continue reading 4 Cool Competitive Analysis Tools Every Digital Marketer Should Use
Kyle WongMarch 23, 2015 Digital marketers have the most entrepreneurial jobs in marketing. As an entrepreneur and founder of Pixlee, I’ve worked with hundreds of digital marketers and have seen great changes in the landscape. Over the past few years I’ve noticed that the digital marketing role in particular is incredibly entrepreneurial. There are many … Continue reading Digital Marketer: The Most Entrepreneurial Job In Marketing
Jordana KleinMarch 17, 2015 140 characters is more than enough space to produce a clever phrase or eye-catching statement that consumers want to know more about. Twitter has grown immensely since its introduction into the social media realm. And, of course, marketers have taken full advantage of this easily accessible tool. But there may be … Continue reading Twitter Secrets Every Marketer Needs To Hear
Contributor Leslie Weller explores the six reasons DRM policies fail and how these failures can be detrimental to your business. Leslie Weller on March 2, 2015 at 9:45 am Who owns the rights to the creative works you’re using? Compliance with copyright and license agreements for creative content is something every marketer should be knowledgeable … Continue reading What Every Marketer Needs To Know About Digital Rights Management
Laura DonovanFebruary 27, 2015 The owner of a local mid-sized home services company had been spending thousands on his telephone book ads and his ads in an online Services Directory. While he is doing well with repeat business and “word of mouth” referrals, he has seen a steady decline in the efficacy of his traditional … Continue reading A Case Study: Four Reasons One Client Decided to Hire a Social Media Marketer
