Frank Vinluan Digital marketing company MaxPoint Interactive, a company founded and led by former eBay (NASDAQ: EBAY) executives, has filed paperwork to raise an estimated $ 75 million in an initial public offering of stock. Morrisville, NC-based MaxPoint’s software analyzes “big data” to develop targeted marketing campaigns that help national retailers boost sales—not online, but … Continue reading Digital Marketer MaxPoint Interactive Files Plans for IPO
Andrew MoravickFebruary 2, 2015 Are you afraid of millennials? It’s okay if you are. I’m a millennial, and there are plenty of my peers who scare the youth right out of me – some for good reasons like their intimidating ambition, and yes, others for their stereotypical sense of entitlement. Whether you’re afraid or not, … Continue reading What A Millennial Marketer Wants To See In A CMO
by Kari Pritchard November 28th, 2014 So you’re trying to be the next Mark Twain or Margaret Atwood. Except a cooler, digital marketing inclined version that writes killer content for the web. Where do you start? Two of the best ways to learn are by example and research. If you’re getting a brain cramp … Continue reading 8 Books On Writing Every Marketer Should Read
By Bridget Flanagan, Published November 1, 2014 I’m all about two things. 1. Generating quality leads and 2. removing unnecessary challenges from my day (and making sure you aren’t failing on LinkedIn). In the nature of making your 2015 as successful as possible, I want to share a few of my favorite marketing tools that … Continue reading 8 Tools Every Marketer Needs In 2015
By Jared Flamm, Published October 23, 2014 Email remains the best digital channel for ROI. However, like everything else email can be spiced up for a better user experience and to drive more conversions. Thankfully there’s been a growing number of tools out there that have been created to solve our collective email nightmares. Best … Continue reading 13 Brilliant Email Marketing Tools for the Savvy Marketer
There was a time when you could get traffic to a page and make money out of it. As more websites mushroomed and as it became more competitive to attract the attention of the forever-hassled online information seeker, that traffic started to wane. Today, you might still manage to get traffic but there are … Continue reading Conversion Optimization Steps Every Marketer Needs to Take in 2014
