Eugene BekkerMay 2, 2015 Point-of-sale (POS) systems are making headlines after four different POS providers suffered data breaches in the past year — exposing customer information at a variety of small businesses. These businesses entrusted their POS providers with protecting customer information but were quickly subjected to harsh backlash from their defrauded consumers — 28 … Continue reading What Small Business’ Need to Know about POS Systems
Contributor Sahil Jain shares the top questions asked by marketers at a recent social media event, along with the expert panelists’ answers. Sahil Jain on April 30, 2015 More often than not, marketers and the companies they work for have limited resources. Unless you have an infinite amount of time or money, driving success on every … Continue reading Everything Marketers Want To Know About Social Media Marketing But Are Too Afraid To Ask
Colleen McKennaApril 28, 2015 If it’s true that, on average, business decisions include up to 5.4 people it’s crucial that your sales teams extend their reach, go deeper and better understand the DNA of their prospect. Salespeople need to reframe their conversation to address the various beliefs, biases and business objectives of each member of … Continue reading The 5.4 People You Need to Know
Susan GilbertApril 27, 2015 Avoid Obstacles When Growing Your Business Sometimes building a small business can seem like an uphill battle for many entrepreneurs, especially in the beginning. It can seem that as one problem is resolved another pops up. But the good news is that you’re not alone in these challenges. Growing pains are … Continue reading 5 Top Challenges Business Owners Should Know And Avoid
by Sumayya Sattar April 24th, 2015 1 Back in the day (pre-marketing automation software), marketing didn’t require too many technical skills. It has become essential today for the savvy marketer to be able to both build and tweak email templates, landing pages or websites without needing to run to a developer. The two most … Continue reading 20 Basic HTML & CSS Tricks Marketers Must Know
April 23rd, 2015 What Is The GDN? The Google Display Network is a set of millions of Google Owned and non-Owned websites which reaches more than 90% of online Canadian users. It may also include mobile sites and apps, and covers a pretty wide range of demographics and interest categories. While many individual sites … Continue reading What You Need To Know About Adwords & The Google Display Network
Steve HammApril 21, 2015 It’s common for businesses to approach social media marketing the wrong way. Since it’s a relatively new marketing platform, many companies are still adjusting to it. Here are three things you should know about social media marketing: Social media marketing is not traditional marketing This is probably the mistake we see businesses make the … Continue reading What Businesses Need to Know About Social Media Marketing
Anna BennettApril 21, 2015 Pinterest is not about pushing your products For many marketing departments one of the big challenges they have with Pinterest is that it is an indirect marketing vehicle vs. a direct marketing vehicle. What that means is on Pinterest you gather a large flock of followers first, many of whom will … Continue reading The Biggest Pinterest Mistakes You Don’t Know You’re Making
Emeka ObianwuApril 18, 2015 Growth is great, but it can be painful too. It often brings uncomfortable change when you discover you’ve outgrown your resources and what you’ve had is no longer enough to keep up the pace. Most in the identity management field are feeling these growth twinges as digital business proliferates into every … Continue reading What You Need to Know When Evaluating Consumer IAM Solutions
Kent WakelyApril 16, 2015 Business owners depending on SEO, have you heard? Google and Twitter are teaming up again, four years after they parted ways. Soon, SEO strategists will start seeing tweets displayed in real time on Google’s search results pages. Google indexed Twitter data until 2011 when their deal fell through and they no … Continue reading What’s the Big SEO Deal? 3 Things You Need to Know About Google’s Twitter Indexing
