Andy GibsonApril 15, 2015 As a digital marketer that’s focused on analytics consulting for many years, I’ve run into some really interesting issues. I obviously can’t share everything (you know, because of NDAs and stuff), but let me give you a few examples. Within the last year, I was working with a larger publishing client who … Continue reading Do You Know Who’s Collecting Data on Your Website?
Eric HammisApril 14, 2015 When you think about search ads, you probably don’t associate them with brand awareness. And for the most part, search ads have never been associated with brand awareness…until now. In recent studies done by Google and Ipsos MediaCT in 2013, the two measured what impact, if any, search ads had on … Continue reading Did You Know Search Ads Can Help With Brand Awareness?!
Tanya MoreiraApril 11, 2015 In our last blog post, we covered four of the essential email marketing metrics: open rates, clicks, clicks-to-open and share rates. Now we’re going to look at delivery rates, bounce rates and net list growth. These metrics will give you a better picture of whether your database is growing or dying … Continue reading Back to Basics – 7 Email Marketing Stats You Should Know
Amanda ClarkApril 10, 2015 Email marketing has long occupied a strange place in the content marketing landscape. It is perpetually underrated, perhaps because it’s not as flashy or simply not as new as Facebook marketing, Pinterest marketing, YouTube marketing, and the like. Underrated though it may be, study after study confirms that email marketing is … Continue reading What Every Business Owner Should Know About Email Marketing
Alex PriceApril 9, 2015 When it comes to taxes one of the biggest challenges for a small business is navigating the complex landscape of what taxes are owed where. One of the top complaints that small business owners had against their accountants in the 2015 Small Business Accounting Report, was a lack of guidance. With … Continue reading What Small Businesses Need To Know About Taxes (Infographic)
Susan Baroncini-MoeApril 8, 2015 Something’s been on my mind lately…it’s business email etiquette. Now, there are quite a few resources on email etiquette, and most are fairly simple: Be professional and courteous in business emails, Don’t send or forward inappropriate content, Make sure your subject line summarizes the content without being overly cute, But there … Continue reading RapidFire: Business Email Etiquette – What You Don’t Know
Jeff BullasApril 7, 2015 Social media is starting to take off it’s short pants. It’s becoming all grown up. In fact, Facebook is now over 11 years old and heading towards platform puberty and is still the standout leader of the pack. Google with its Google+ platform (with a development cost of over half a … Continue reading 33 Social Media Facts And Statistics You Should Know In 2015
Columnist Tom Demers discusses how successful content creators profit from success, failure, and everything in between. Tom Demers on April 6, 2015 You probably know more than you think. Not just about one thing – about all kinds of things. I’m not a great poker player, but I was a “winning” poker player when I played … Continue reading How To Get Links, Leads, Shares & Sales From What You Already Know
Troy HollenbeckApril 4, 2015 When it comes down to it, making money with Internet marketing isn’t rocket science. All you have to do is use paid or free methods that lead visitor to your offers, services or product, then utilize techniques within our content that maximize conversion rates. Without a doubt, paying for traffic is … Continue reading Traffic Optimization Secrets Most People Don’t Know About
Lincoln MurphyApril 3, 2015 Have you ever received an email that, maybe not in so many words, says “You Don’t Know Me. Can I Get 30 mins?” Out of the blue, you get an email from a salesperson, biz dev hustler, or startup founder you’ve never met or even heard of with a simple request for … Continue reading You Don’t Know Me. Can I Get 30 mins?
