April 23rd, 2015 What Is The GDN? The Google Display Network is a set of millions of Google Owned and non-Owned websites which reaches more than 90% of online Canadian users. It may also include mobile sites and apps, and covers a pretty wide range of demographics and interest categories. While many individual sites … Continue reading What You Need To Know About Adwords & The Google Display Network
Steve HammApril 21, 2015 It’s common for businesses to approach social media marketing the wrong way. Since it’s a relatively new marketing platform, many companies are still adjusting to it. Here are three things you should know about social media marketing: Social media marketing is not traditional marketing This is probably the mistake we see businesses make the … Continue reading What Businesses Need to Know About Social Media Marketing
Anna BennettApril 21, 2015 Pinterest is not about pushing your products For many marketing departments one of the big challenges they have with Pinterest is that it is an indirect marketing vehicle vs. a direct marketing vehicle. What that means is on Pinterest you gather a large flock of followers first, many of whom will … Continue reading The Biggest Pinterest Mistakes You Don’t Know You’re Making
Emeka ObianwuApril 18, 2015 Growth is great, but it can be painful too. It often brings uncomfortable change when you discover you’ve outgrown your resources and what you’ve had is no longer enough to keep up the pace. Most in the identity management field are feeling these growth twinges as digital business proliferates into every … Continue reading What You Need to Know When Evaluating Consumer IAM Solutions
Kent WakelyApril 16, 2015 Business owners depending on SEO, have you heard? Google and Twitter are teaming up again, four years after they parted ways. Soon, SEO strategists will start seeing tweets displayed in real time on Google’s search results pages. Google indexed Twitter data until 2011 when their deal fell through and they no … Continue reading What’s the Big SEO Deal? 3 Things You Need to Know About Google’s Twitter Indexing
Andy GibsonApril 15, 2015 As a digital marketer that’s focused on analytics consulting for many years, I’ve run into some really interesting issues. I obviously can’t share everything (you know, because of NDAs and stuff), but let me give you a few examples. Within the last year, I was working with a larger publishing client who … Continue reading Do You Know Who’s Collecting Data on Your Website?
Eric HammisApril 14, 2015 When you think about search ads, you probably don’t associate them with brand awareness. And for the most part, search ads have never been associated with brand awareness…until now. In recent studies done by Google and Ipsos MediaCT in 2013, the two measured what impact, if any, search ads had on … Continue reading Did You Know Search Ads Can Help With Brand Awareness?!
Tanya MoreiraApril 11, 2015 In our last blog post, we covered four of the essential email marketing metrics: open rates, clicks, clicks-to-open and share rates. Now we’re going to look at delivery rates, bounce rates and net list growth. These metrics will give you a better picture of whether your database is growing or dying … Continue reading Back to Basics – 7 Email Marketing Stats You Should Know
Amanda ClarkApril 10, 2015 Email marketing has long occupied a strange place in the content marketing landscape. It is perpetually underrated, perhaps because it’s not as flashy or simply not as new as Facebook marketing, Pinterest marketing, YouTube marketing, and the like. Underrated though it may be, study after study confirms that email marketing is … Continue reading What Every Business Owner Should Know About Email Marketing
Alex PriceApril 9, 2015 When it comes to taxes one of the biggest challenges for a small business is navigating the complex landscape of what taxes are owed where. One of the top complaints that small business owners had against their accountants in the 2015 Small Business Accounting Report, was a lack of guidance. With … Continue reading What Small Businesses Need To Know About Taxes (Infographic)
