WishpondMay 29, 2015 You’re an old hat when it comes to Facebook marketing. You’ve had a business page for years and nothing surprises you. Let me see if I can’t give it a shot anyway. Here are 7 things you might not know about when it comes to your Facebook Page. 1. Learn More about … Continue reading 7 Things You Can Do with Your Facebook Page You Might Not Know About
Harmon LyonsMay 29, 2015 Viewability has been a hot topic for good reason; advertisers are keen to use the metric as a currency in all their media buys. However an ad, no matter how creative or catchy, cannot sway consumers if consumers have no chance to see it. Consider this, recent Integral Ad Science research … Continue reading Three Viewability Misconceptions Every Media Buyer and Publisher Should Know
Dave BrockMay 28, 2015 Connect via LinkedIn SubjectMessageConnect There are some interesting discussions about the amount of research required to prospect and engage customers. Inevitably, the search is for the right answer—or probably realistically, it’s “give me the answer I want to hear.” The answer we want to hear is, “What’s the minimal amount of … Continue reading How Well Do I Have To Know My Customer?
Heather Lloyd-MartinMay 27, 2015 Can you trust the content that was created by your SEO company? Are you sure? Here’s the dirty little secret inbound marketing companies don’t want you to know. Can you trust the content that was created by your SEO company? Are you sure? Recently, I was contacted by an end client … Continue reading The Dirty Little Secret Some SEO Companies Don’t Want You to Know
Gina BadalatyMay 27, 2015 Anyone with an online presence is vulnerable to potential threats. For influencers who share information about their family and friends, the danger is increased but as a professional, you need to be out there. Can you protect yourself and still share things publicly? This guide will help you reduce security risks … Continue reading Social Media Safety: 5 Dangers Every Influencer Needs to Know About
Rob PetersenMay 26, 2015 “If you ain’t first you’re last” said Ricky Bobby. What’s true for race car drivers with NASCAR is true for businesses online with search engines. Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized … Continue reading What does Ricky Bobby know about SEO? 31 stats
Jasmine HenryMay 24, 2015 UX is based on 200 years of scientific knowledge, 30 years of industry best practices and specifically applied research. – @mashable User experience (ux) is an emerging practice that sits at the intersection of behavioral science, web development, and domain-specific knowledge. It’s a human-centric approach to understanding how people engage with … Continue reading How Important Is User Experience? 9 Things You Need To Know About UX
Shelley PringleMay 21, 2015 A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. While it sounds simple, high converting landing page … Continue reading Landing Page Design: Rules Of Thumb Your Boss Expects You To Know
Shelly KramerMay 18, 2015 It’s no secret, after the past few years of non-stop Facebook changes, that Mark Zuckerberg no longer wants his social network to just be the place where people share baby photos and BuzzFeed videos with their family and friends. It’s probably also a good bet that Facebook’s strategy isn’t focused on … Continue reading Facebook Messenger Platform: What You Need To Know
Jessie-Lee NicholsMay 12, 2015 Chances are you have your website integrated with Facebook one way or another. The most common integrations we see are Like Box and Facepile. The first allows site admins to embed a simple feed of content from a Facebook Page on their site and the latter displays the Facebook profile photos … Continue reading Prepare for the End of the Facebook Like Box Plugin
