Jennifer Hanford November 22, 2014 Has your small business discovered the power of Pinterest marketing yet? If so, then you may already realize many of the benefits this visual platform has to offer a small business, such as: Increased website traffic Heightened brand exposure Genuinely loyal followers If you have yet to get started with … Continue reading Pinterest Marketing: 5 Facts Every Small Business Should Know
Columnist Denise Persson explains what APIs are and how CMOs can tap into the power of APIs to grow their businesses. Denise Persson on November 21, 2014 Perhaps you’ve heard developers and techies refer to “APIs,” but you’re not quite sure why anything with such a technological acronym has any impact on marketing. Well, … Continue reading 5 Things CMOs Need To Know About APIs
Mike Wood November 20, 2014 Recently, I had the unfortunate opportunity to enter into an agreement to create a Wikipedia page for a company. Based in Russia, the company was more than notable and qualified to have a Wikipedia page, they just needed an expert Wikipedia writer to create the content (research the topic, format, … Continue reading How To Create A Wikipedia Page – Know The Process
Shelley Pringle November 17, 2014 According to a 2013 Technorati study, blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites. If you’re launching a new product or service, it therefore makes sense to include blogger outreach … Continue reading Blogger Outreach Versus Media Relations: What Marketers Need To Know
Jen Cohen Crompton November 15, 2014 The workforce, workplace, and business resources are all transforming at a rapid pace thanks to the technological revolution. These new technologies that are bringing people closer together through virtual channels and changing business processes and insights, are touching and changing every aspect of what “work” looks like. Because of … Continue reading 3 Things Your Company Needs To Know About The Future Of Work
By Ruxandra Mindruta, Published November 12, 2014 With over 300 million in-stream active users, Google+ can be a powerful tool for boosting your online presence. It can help improve SEO ranking, finding, and building relationships with influencers and it can strengthen your industry authority. A study by Janrain indicates Google+ has continued to grow strong … Continue reading 5 Key Things About Google+ You Should Know
By Kent Wakely, Published November 4, 2014 Do you feel that some days your marketing department is speaking in a different language? Are they swapping terms that you’ve heard before but can’t remember what the heck they mean? We’re here to help, with our list of 10 inbound marketing terms and definitions to keep you … Continue reading 10 Inbound Marketing Terms You Need To Know
By Kinga Hulewicz, Published November 3, 2014 As an online marketer, or someone who is interested in marketing, you probably start your work day with reading relevant marketing blogs and catching up with the latest marketing news and trends. It’s nice to have a good read while drinking your morning coffee, isn’t it? I have my … Continue reading 9 Marketing Blogs You Should at Least Pretend to Know
By Bob Hutchins, Published October 23, 2014 Most of the purchasing decisions we make are fairly straightforward – grocery shopping, for example. Then, there are other purchases that require a more in-depth level of research: Your next car or a vacation rental. Beyond these purchasing decisions… there’s ad buying. You could mess up your car … Continue reading Thinking About Online Ad Buying? Get To Know These Digital Spaces
By VerticalResponse, Published October 18, 2014 Did the headline grab your attention? You’ve probably come across similar headlines or subject lines in your inbox – they’re emotionally responsive. And while you might be more familiar with the straightforward, value-driven email subject lines such as, “get 10% off,” sticking to a cut-and-dry approach may wear out … Continue reading Psst! Want to Know How to Write Irresistible Subject Lines?
