Tag Archives: Know

Creating Buyer Personas: What Every Start-up Needs to Know

Shelley Pringle November 28, 2014 You want your start-up to be successful, right? Then it is absolutely crucial to understand your customers and their motivations for buying your products or services The more you know about your customers, the better equipped you’ll be to make informed decisions across a host of critical business fronts, … Continue reading Creating Buyer Personas: What Every Start-up Needs to Know →

Four Things To Know For Your Facebook Ads Strategy

Ad Campaigns

eidi Schmidt November 26, 2014 Facebook is ever changing. Between new offerings like Facebook at Work – which is in the works and set to launch in January – and the constant updates to the Facebook timeline and profiles, it can be hard to keep up with all the changes. As you evaluate your Facebook … Continue reading Four Things To Know For Your Facebook Ads Strategy →

Everything You Need To Know About The Place Of Pain In Conversion Optimization

Coaching Sales

Pain is a powerful motivating factor in conversion rate optimization. Columnist Jeremy Smith explains how introducing pain in the right way can improve conversion rates dramatically. Jeremy Smith on November 25, 2014 Pain, as the New York Times reported, is “the secret of neuromarketing.” And apparently it is a well-kept secret, because there are … Continue reading Everything You Need To Know About The Place Of Pain In Conversion Optimization →

22 Must Know SEO Writing Tips For Higher Rankings

Search Engine Optimization

Nelson Dias November 24, 2014 SEO writing tips in 2014? With all that has happened in search in recent years, do we really even need them? The answer is yes. Despite all the speculation in the industry, SEO is not dead, and it can still help you rank in SERPs when creating content. Don’t … Continue reading 22 Must Know SEO Writing Tips For Higher Rankings →

Four Marketing Tips Every Online Business Should Know

Online Marketing

Kristin Hovde November 23, 2014 Thanks to the Internet, marketing any business has become simple, allowing you to reach thousands of people who never would have heard of your company otherwise. While we should partially thank social media for boosting brand awareness, a stellar online marketing strategy goes above and beyond networking websites. By giving … Continue reading Four Marketing Tips Every Online Business Should Know →

Pinterest Marketing: 5 Facts Every Small Business Should Know

Small Business

Jennifer Hanford November 22, 2014 Has your small business discovered the power of Pinterest marketing yet? If so, then you may already realize many of the benefits this visual platform has to offer a small business, such as: Increased website traffic Heightened brand exposure Genuinely loyal followers If you have yet to get started with … Continue reading Pinterest Marketing: 5 Facts Every Small Business Should Know →

5 Things CMOs Need To Know About APIs

Marketing Guide

Columnist Denise Persson explains what APIs are and how CMOs can tap into the power of APIs to grow their businesses. Denise Persson on November 21, 2014 Perhaps you’ve heard developers and techies refer to “APIs,” but you’re not quite sure why anything with such a technological acronym has any impact on marketing. Well, … Continue reading 5 Things CMOs Need To Know About APIs →

How To Create A Wikipedia Page – Know The Process

Marketing Strategy

Mike Wood November 20, 2014 Recently, I had the unfortunate opportunity to enter into an agreement to create a Wikipedia page for a company. Based in Russia, the company was more than notable and qualified to have a Wikipedia page, they just needed an expert Wikipedia writer to create the content (research the topic, format, … Continue reading How To Create A Wikipedia Page – Know The Process →

Blogger Outreach Versus Media Relations: What Marketers Need To Know

Content Marketing, Internet Marketing

Shelley Pringle November 17, 2014 According to a 2013 Technorati study, blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites. If you’re launching a new product or service, it therefore makes sense to include blogger outreach … Continue reading Blogger Outreach Versus Media Relations: What Marketers Need To Know →

3 Things Your Company Needs To Know About The Future Of Work

Smart Planning

Jen Cohen Crompton November 15, 2014 The workforce, workplace, and business resources are all transforming at a rapid pace thanks to the technological revolution. These new technologies that are bringing people closer together through virtual channels and changing business processes and insights, are touching and changing every aspect of what “work” looks like. Because of … Continue reading 3 Things Your Company Needs To Know About The Future Of Work →