Tag Archives: Know

Top of Google, Top of Mind: 2015 SEO Trends You Need to Know

Tracey Wallace December 29, 2014 When it comes to selling online, there’s a whole checklist of important to-do’s before you scale to success. From design to check out to product delivery, online store owners must make sure each and every customer interaction with their brand is as convenient and seamless as possible. Of course, before … Continue reading Top of Google, Top of Mind: 2015 SEO Trends You Need to Know →

Do You Know What Your Customers Really Experience During Holiday Shopping? [Infographic]

Infographics

Joanna Jones December 22, 2014 During the rush of the holiday season, you may find yourself scrambling to train additional employees, handling an increased order load, and managing complicated shipping logistics. However, in the hustle to fulfill orders, it can be easy to lose sight of what the customers themselves experience. Our partners at … Continue reading Do You Know What Your Customers Really Experience During Holiday Shopping? [Infographic] →

The Death Of The Keyword (As We Know It)

Marketing Guide

Search marketing has long had an emphasis on keywords, but columnist Benjamin Spiegel believes the future will be more about conversations. Benjamin Spiegel on December 19, 2014 Google is changing the way it thinks about keywords. Search is no longer about the phrase you type into a box; it’s about creating a natural conversation … Continue reading The Death Of The Keyword (As We Know It) →

Four Words for 2015 and What You Need to Know About Them

Content Marketing, Strategy

Leo Strupczewski December 19, 2014 By the time December rolls around, business talk starts to get buzzy. A whole bunch of people are reading blog posts and Forbes articles about trends for the new year, becoming prognosticators themselves, and serving as armchair experts on what you need to focus on once your calendar flips … Continue reading Four Words for 2015 and What You Need to Know About Them →

10 Things That SEOs & Developers Need To Know In Order To Work Successfully Together

Search Engine Optimization

SEOs and developers can often butt heads, but columnist Neil Patel provides some advice for how we can work together to achieve our common goals. Neil Patel on December 19, 2014 In order to have a successful website, you need a lot of things. For purposes of this article, I’m only going to discuss two … Continue reading 10 Things That SEOs & Developers Need To Know In Order To Work Successfully Together →

Everything You Need to Know About Improving Your Local SEO

Search Engine Optimization

Richard Barker December 17, 2014 Even though SEO is one of the most talked about subject matters in the world of online marketing, several businesses forget to take it seriously enough. If you believe that you can get away with standard SEO practices in the absence of implementing and adding a few tweaks or … Continue reading Everything You Need to Know About Improving Your Local SEO →

Everything You Need to Know Before You Launch an Online Store

Sales Guide

Tracey Wallace December 16, 2014 Starting your own business is no easy feat and there have been countless articles on finding a mentor, understanding your analytics and using data to figure out who your audience is. The bottom line: there is no easy route to success. If there was, everyone would have already taken it. No one … Continue reading Everything You Need to Know Before You Launch an Online Store →

What CMOs Need To Know About Internet Marketing: The Essential Guide

Marketing Guide

Effective CMOs must reconcile their expectations with the truth about digital marketing. Contributor Chris Fernandez explains how to successfully navigate this ever-changing landscape. Chris Fernandez on December 12, 2014 A CMO once asked me: “Why does effective Internet marketing always take longer and cost more than I expect? And why am I always disappointed with … Continue reading What CMOs Need To Know About Internet Marketing: The Essential Guide →

Three Stats Marketers Need to Know When Thinking About Smartphones [Infographic]

Social Media Utilization

Olivia Cole December 8, 2014 Recently we created an infographic demonstrating the role smartphones have played in transforming retail. We’ll include the infographic below, but we wanted to highlight three stats that matter for all marketers—not just those with a stake in retail—for you to consider when you’re thinking about mobile marketing. 30 Billion Inbound … Continue reading Three Stats Marketers Need to Know When Thinking About Smartphones [Infographic] →