By Douglas Burdett, Published October 16, 2014 Are you wondering if your B2B blog is on the right track for successful lead generation? Focus on these five areas to know. All aboard! Your train is pulling away from the station and you’re on it. Your company has embarked on a blogging journey to increase the … Continue reading 5 Ways To Know If Your B2B Blog Is Picking Up Steam
By Mike Gingerich, Published October 11, 2014 The web changes. It changes rapidly. It changes continually. This means your website must change. What worked in web design 3-4 years ago can be outdated and lead to poor performance today. As we all know, smartphones have increased nearly 100 fold from three years ago and … Continue reading Website Redesign Keys You Need To Know!
Every brand wants to capture consumer attention with messages that get shared around the world. Who doesn’t envy Oreo’s Super Bowl Tweet or Arby’s latest Grammy’s shout out? But there is always a fine line between being “in the moment” and being appropriate… Last week, I was reading an interview with the Director of … Continue reading How Do You Know If Your Tweet Is Appropriate?
By Michelle Atagana: Managing Ed. Oct 07 2014 Last year the newly launched Nendo Ventures release its report on the Kenyan social media landscape. The report highlighted 15 key trends that is shaping and informing the Kenyan social media landscape. It also provided some insights into how Kenyans behave on social and their consumption … Continue reading Kenyan Twitter from A to Z: everything you need to know about ‘Kitter’
If you have been looking for marketing ideas, you probably already know about content marketing. It is definitely one of the most effective ways to draw in new customers to your business. It can be combined with pay per click and may even be able to be provided by the company that provides your website maintenance. … Continue reading Content Marketing Statistics Every Small Business Should Know
Have you noticed the tried-and-true marketing advice and forms of marketing that you’ve employed are rapidly losing their luster? People aren’t responding. Prospects are harder to find. Customers are tuning out. Therein lies your problem … You played it safe. You thought you could get away with merely doing what’s tried-and-true, what’s tested, proven, safe. … Continue reading The State of Small Business: What Business Owners Need to Know to Grow
We all know how important content is when it comes to SEO. Whether it be having great content across all pages of your site, or keeping up a blog with valuable and fresh content, you need to take the time to craft content that is not only relevant to your products or services and keywords, … Continue reading 10 Things Marketers Must Know About Outsourcing Content
There’s a lot more to email marketing than meets the eye. And while it’s true great content is critical, it takes much more than a powerful message to generate strong results. And if you don’t follow best practices, you might risk alienating your customers and prospects indefinitely. So before you get started on your next … Continue reading 5 Things Entrepreneurs Need to Know Now About Email Marketing
And now, at last, the Social Media Insider will stop discussing retargeting and social data and finally offer some comic relief. Good thing that I’m not writing about the executive musical chairs at Twitter, or Facebook’s expanded targeting capabilities, right? You see, it’s a Friday in summer (well, close enough), so I’m devoting this column … Continue reading One Way You Know Your Sponsored Content’s Being Laughed At
Your website’s success is highly reliant on the wonders of doing search engine marketing. This process involves a plethora of many different strategies that range from search engine optimization, online advertising, social media marketing, as well as blogging. All of these strategies are part of doing search engine marketing and whether you choose to use … Continue reading SEO Strategies That Pay Off ‘ Know Them
