Sergio AicardiJanuary 12, 2015 No longer are we in a world where building links or a ton of SEO friendly content leads to top rankings. In today’s post penguin, post panda world, one must earn their rankings and it certainly isn’t easy to do so. Fundamentally, it’s obvious that Google is trying its best to … Continue reading What CROs Need to Know About SEO in 2015
Crystal PontiJanuary 12, 2015 Heads up! There’s a new algorithm in town and it’s known as the Pinterest Smart Feed. The algorithm is based on the quality of a pin, the quality of a pin’s source (blog or website), and rating of a pin (assigned by Pinterest). Each factor is given weight based on the number of … Continue reading Bloggers: What You Need to Know About the Pinterest Smart Feed
Ray WangJanuary 9, 2015 An SEO audit is a comprehensive website analysis which helps you assess the performance of your current on-page and off-page activities. For example, a SEO audit can help you assess whether you’re earning qualified inbound links from reputable sites or including Alt Txt for on-page images. An SEO audit contains the following … Continue reading 3 Major Benefits of an SEO Audit Every Company Should Know
Marc MillerJanuary 9, 2015 Know Your Stuff How do others know that you know your stuff? Where are the proof points? Where do you keep examples of your work? It is no longer acceptable to tell prospective employers that you accomplished X or Y—you need to demonstrate it. Building A Portfolio I used to think … Continue reading How Do I Know That You Know Your Stuff?
Candis CookJanuary 2, 2015 Everyone agrees that relationships are important to success. The challenge lies in operating a business based on building successful, effective relationships. It’s pretty easy to view our individual relationships, and consider how to nurture them and understand how and why they impact our success. When we take it to a broader … Continue reading Yeah, I Know: Relationships Are Important
Tracey Wallace December 29, 2014 When it comes to selling online, there’s a whole checklist of important to-do’s before you scale to success. From design to check out to product delivery, online store owners must make sure each and every customer interaction with their brand is as convenient and seamless as possible. Of course, before … Continue reading Top of Google, Top of Mind: 2015 SEO Trends You Need to Know
Joanna Jones December 22, 2014 During the rush of the holiday season, you may find yourself scrambling to train additional employees, handling an increased order load, and managing complicated shipping logistics. However, in the hustle to fulfill orders, it can be easy to lose sight of what the customers themselves experience. Our partners at … Continue reading Do You Know What Your Customers Really Experience During Holiday Shopping? [Infographic]
Search marketing has long had an emphasis on keywords, but columnist Benjamin Spiegel believes the future will be more about conversations. Benjamin Spiegel on December 19, 2014 Google is changing the way it thinks about keywords. Search is no longer about the phrase you type into a box; it’s about creating a natural conversation … Continue reading The Death Of The Keyword (As We Know It)
Leo Strupczewski December 19, 2014 By the time December rolls around, business talk starts to get buzzy. A whole bunch of people are reading blog posts and Forbes articles about trends for the new year, becoming prognosticators themselves, and serving as armchair experts on what you need to focus on once your calendar flips … Continue reading Four Words for 2015 and What You Need to Know About Them
SEOs and developers can often butt heads, but columnist Neil Patel provides some advice for how we can work together to achieve our common goals. Neil Patel on December 19, 2014 In order to have a successful website, you need a lot of things. For purposes of this article, I’m only going to discuss two … Continue reading 10 Things That SEOs & Developers Need To Know In Order To Work Successfully Together
