Sarah JohnsonMarch 5, 2015 Google finally came out and said it: link building is bad. Of course, they were a little more politic than that. The company is famous for obfuscating when it comes to questions about their search algorithm. And can you really blame them? It is, after all, their secret sauce. Last week, … Continue reading It’s Best to Avoid Link Building, Just Ask Google
Howard J. SewellFebruary 24, 2015 The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why. Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and … Continue reading Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
Personal Branding BlogFebruary 19, 2015 While we all tend to sometimes “exaggerate” some of our experiences and accomplishments, one place to strictly avoid this tendency is in your résumé. Exaggerating or even stretching the truth can potentially have career-ending/altering consequences. Just go ask Brian Williams, the erstwhile NBC news anchor who recently admitted publicly that … Continue reading ‘Fudged’ Resume Risky (Just Ask Brian Williams)
Eric HarshFebruary 9, 2015 What happens when training is “over?” The audience walks out of the classroom or clicks out of the screen on the computer, then what? They return to their jobs and lives, and the training is quickly forgotten. The concepts presented are so frequently lost when the training course is over. So, … Continue reading It’s Not Just About Training — It’s Coaching & Nurturing
Charlie DhanakFebruary 3, 2015 You have an online an shop, a pretty nifty design and of course a great product, but for some reason you’re not seeing the E-commerce conversion you thought you would when you went live. You spend countless sleepless nights racking your brain for that magic moment, that moment of clarity when … Continue reading Your E-commerce Marketing Strategy in Just 6 Simple Steps!
us·er ex·pe·ri·ence (noun) The interaction between a user and a digital system, such as a website or computer application. To the question: What is User Experience? Google gives us a seemingly straightforward definition that actually doesn’t tell us much at all about what UX is or how your website or mobile app could benefit from … Continue reading UX Is More Than Just a Pretty Website
Dave SchneiderJanuary 14, 2015 Shiny Object Syndrome. SOS. Whether you know it by name, or by some other form, if you’re an entrepreneur, there’s a good chance you’ve suffered from it at some point or another. The gist of it is this: A new idea captures your imagination and attention, which gets you distracted from … Continue reading Can Shiny Object Syndrome Be Applied To Just One Project?
Fernando FlorezJanuary 6, 2015 Mobile technology is at an all-time high and shows no signs of slowing down. End users couldn’t be more thrilled with their ability to ditch the bulky laptops and desktops in exchange for a savvy mobile device with identical capabilities. These capabilities include conducting business online with their favorite retailers and … Continue reading Responsive Design: Not Just A Trend
Matt Ford November 24, 2014 For some companies, especially technology ones, attention to technical detail is championed as the sales pitch. You cite features like processing power and memory space in order to impress. But when you’re telemarketing something more complex, the technical details start to get cumbersome. By default, you’d normally switch to cutting … Continue reading Telemarketing Tips – When Technical Details Are Just Minor
Dale Keipert November 15, 2014 I started reading a book last evening that began by talking about the fate of companies that refuse to engage in the “digital world” and it sparked a thought in the far reaches of my mind. We all continue to hear about the imminent demise, doom and gloom, and apocalyptic … Continue reading Not Marketing Online Is Just A Symptom
