By Emma Vas, Published October 29, 2014 Generating revenue for your business shouldn’t be a disjointed process with isolated teams and tasks. Instead, your sales process needs to flow seamlessly from initial warm lead generation to closing the deal. But with so many different teams working on various sales and marketing goals (like optimizing a … Continue reading From Warm Leads To Qualifying And Closing In Just 4 Steps
By Trent Dyrsmid, Published October 24, 2014 I have owned professional services businesses for my entire career as an entrepreneur and there is one thing that I know for sure: if you don’t create systems and processes to maximize your team’s efficiency, you will struggle to be profitable. And if you struggle to generate profits, … Continue reading Automation Isn’t Just For Marketing: Secrets For Professional Services Companies
Email marketing continues to be the “number one” – but why? Email marketing is constantly being rated as the “number one” method of marketing by online marketers. There are dozens of surveys and studies which show that marketers rate email marketing as their most successful method of gaining business. There is plenty of research which … Continue reading Is Email Marketing Successful Or Just Plain Easy?
How would you increase traffic to your website in 30 days? Our reality check of Andreas Graap’s 30-day-guide for generating more website traffic proceeds here to its second stage. We took it upon ourselves to put every individual step in his comprehensive tutorial to the test. In our first entry, we diligently researched keywords, created … Continue reading Increase Traffic to Your Website in Just 30 Days! – Part 2: How to Boost Your Brand Awareness on Social Media
September marks that transition from “back to school” excitement to really buckling down and making the grade. We’ve finally washed the sand out of our summer hair, and let those school and alarm clock bells ring us back into the reality of school and work. For students, it’s time to hit the books, and for email … Continue reading Just Making the Grade with Email Marketing? Here’s How to Get an A+ and Surpass Revenue Goals
I mentioned earlier this year in an email trends video that responsive email design is just email design. I have spent a lot of time talking about and implementing the basics of responsive design, when I really want to discuss all the tactics required to create an awesome customer experience. After all, the only reason … Continue reading Think Beyond Just Responsive Design for a Great Customer Experience
I’ve been in the PR game for a long time. I started eReleases back in 1998, and during that time, I’ve sent hundreds of thousands of press releases for more than 15,000 clients. It’s safe to say that I’ve learned quite a bit about press release distribution during that time. And one of the most … Continue reading Morning Press Release Distribution Just Makes Sense
Business coaching has rapidly become one of those tools which now every organization is looking to apply. It has now become a source of competitive advantage and many organizations are considering business coaching a worth spending option. As the businesses have come to realize that impact of effectively using and developing human capital resource, the … Continue reading Business coaching-It’s more than just coaching
An article I recently read about the hotel reservations business caused me to think about how we communicate. The article talked about a “new” service that offered a really great rate for a hotel room on the Internet. However, in order to get that really great rate, you had to pick up the phone, call … Continue reading Just Another Sales Pitch? You Decide
No wish necessary. (Thinkstock) The benefits of aging There are more perks to turning 50 than just cheap movie tickets, says Lindsay Gellman at The Wall Street Journal, but surveys indicate that fewer than half of eligible seniors are taking advantage of them. Unlike their youthful counterparts, investors who have hit the half-century mark can … Continue reading Personal finance tips: How to keep wealth in the family, and more
