by Susan Gilbert January 28, 2016 Follow @SusanGilbertJanuary 28, 2016 The New Generation of SEO Marketing Have you abandoned your SEO strategy after being affected by Panda, Penguin and whatever new algorithm was thrown into the mix? If so, now is the time to include this important element in your business marketing plan, and recognize … Continue reading Why SEO Is No Longer Just A Google Strategy
by Helen Edwards January 8, 2016January 8, 2016 Google isn’t wasting any time this new year in rolling out new features. I found the first update to the AdWords user interface in 2016 today while adding converting search queries to my keyword lists for a client. Under the search terms tab, you can now add … Continue reading New in AdWords: Adding Search Queries as Keywords Just Got Easier
by Arik Hanson January 8, 2016January 8, 2016 My internal and employee comms friends aren’t going to like this post. Not one bit. But, before you take my head off about the headline, let’s have an honest discussion about corporate intranets. You know, those vast wastelands of information that are supposed to serve as a … Continue reading Why Can’t Corporate Intranets Just Die Already?
by Zach Robbins January 6, 2016January 6, 2016 In 2014, the ALS Ice Bucket Challenge generated immense awareness for a nonprofit that previously hadn’t been at the forefront of many minds. It was a marketer’s dream (albeit a freezing one): You come up with one great idea and, with little or no monetary investment, watch … Continue reading Digital Marketing Is Still Just Marketing
by Heather Steele January 4, 2016January 4, 2016 So, you’ve got a website (or you’re in the process of getting one) — great! Now it’s time to sit back and watch the business roll in, right? I mean, that’s how it works in the movie — he builds the baseball field in the middle of … Continue reading Your Website is Not a Cornfield… Just Because You Build It, Doesn’t Mean They’ll Come
By Christine Bellefontaine December 24th, 2015 As more companies move to embrace content strategies as part of their SEO efforts, we hear over and over again from all sources that the key to getting those content pieces found is about creating good content that users find engaging. Don’t worry about old school SEO tactics – … Continue reading “Just Build Great Content”
by John Holland December 23, 2015December 23, 2015 This is the third post of seven-part blog series on “Bad Assumptions” that salespeople make during the sales process. There is a tremendous advantage when a salesperson can gain access to a Key Player, take that person from latent to active need, and establish themselves as “Column … Continue reading Bad Assumption #3: “I Just Compete With Vendors”
by Jonathan Bright December 21, 2015 Follow @SoutherlyCommsDecember 21, 2015 The pressure of a positive image directly affecting the bottom line is driving this digital economy Normally for the Christmas-themed article I’d wonder how I’m supposed to make the link between content marketing and Christmas. Something, something, mince pie. How do you write a Yule … Continue reading “Good Will Toward Men”: The Strategy That’s Not Just for Christmas
by Sasha Seddon December 2, 2015December 2, 2015 The holiday inbox can be a pretty competitive space. Don’t fret if there are customers that still haven’t responded to your campaigns after the past few weeks. The good news is, this is helpful insight knowing that this group of customers has different needs or interests. Here … Continue reading This Was Written Just For You
How do you create content that resonates with your audience? Columnist Rachel Lindteigen says it’s all about listening to your customers to know what they really need. Rachel Lindteigen on November 13, 2015 It seems like everyone is suddenly focused on content marketing — content, content, content — but many are producing content that their … Continue reading The Secret To A Winning Content Marketing Strategy? Just Ask.
