By Christine Bellefontaine December 24th, 2015 As more companies move to embrace content strategies as part of their SEO efforts, we hear over and over again from all sources that the key to getting those content pieces found is about creating good content that users find engaging. Don’t worry about old school SEO tactics – … Continue reading “Just Build Great Content”
by John Holland December 23, 2015December 23, 2015 This is the third post of seven-part blog series on “Bad Assumptions” that salespeople make during the sales process. There is a tremendous advantage when a salesperson can gain access to a Key Player, take that person from latent to active need, and establish themselves as “Column … Continue reading Bad Assumption #3: “I Just Compete With Vendors”
by Jonathan Bright December 21, 2015 Follow @SoutherlyCommsDecember 21, 2015 The pressure of a positive image directly affecting the bottom line is driving this digital economy Normally for the Christmas-themed article I’d wonder how I’m supposed to make the link between content marketing and Christmas. Something, something, mince pie. How do you write a Yule … Continue reading “Good Will Toward Men”: The Strategy That’s Not Just for Christmas
by Sasha Seddon December 2, 2015December 2, 2015 The holiday inbox can be a pretty competitive space. Don’t fret if there are customers that still haven’t responded to your campaigns after the past few weeks. The good news is, this is helpful insight knowing that this group of customers has different needs or interests. Here … Continue reading This Was Written Just For You
How do you create content that resonates with your audience? Columnist Rachel Lindteigen says it’s all about listening to your customers to know what they really need. Rachel Lindteigen on November 13, 2015 It seems like everyone is suddenly focused on content marketing — content, content, content — but many are producing content that their … Continue reading The Secret To A Winning Content Marketing Strategy? Just Ask.
by Toby Nwazor November 8, 2015 Follow @twitter.com/TobyNwazorNovember 8, 2015 When I started my business two years ago, I felt like I had made a mistake. Although I was into fast moving consumer goods (FMCG), things weren’t moving fast for me. I really struggled for the first few weeks. I had a lot of goods … Continue reading How I Increased My Weekly Turnover From 13,490 to 198,750 in Just 3 Months
Amanda ClarkOctober 9, 2015 When it comes to finding a job, there’s no such thing as right or wrong. Maybe you found your job because you know a guy. Maybe you found your job through diligently crafting a resume, sending it to a hundred recruiters, and following up regularly. Or maybe you just lucked into … Continue reading 3 Job Search Methods That Just Don’t Work
Fresh off its global ad rollout, Facebook’s visual social network launches @instagramforbusiness to highlight brands, creative agencies and small businesses having success with Instagram marketing. Martin Beck on October 14, 2015 Chukcha / Shutterstock.com Instagram is open for business, and this week the company created a new Instagram account — @instagramforbusiness — to emphasize that … Continue reading Instagram Says It’s For Business Not Just Selfies With New Account
Tim AshOctober 13, 2015 If you want to maximize the tool, Google Analytics gets pretty complex pretty quickly. But that shouldn’t stop you if you’re just starting to pick up new skills. Mercifully, within the bounds of Google Analytics, people can share how they filter information, how they run reports, how they use dashboards – … Continue reading 1 Hour with Google Analytics: Getting the Basics Down in Just 60 Minutes
Lindsay TjepkemaOctober 12, 2015 It can be tough to stay on top of your website. With everything else you’ve got on your to-do list, it’s easy to let site maintenance continuously slip to the bottom. Besides, there’s probably so much that needs to be done that you couldn’t possibly make a difference in the few … Continue reading 5 Ways to Freshen Up Your Website in Just 10 Minutes
