Tag Archives: just

14% Of Zappos Staff Quits (Which Is Just Fine For Employee Engagement)

George JacobMay 12, 2015 Customer experience darling Zappos recently reported 210 of its employees have resigned. That’s about 14% of their workforce. The exodus stems from an ultimatum issued by CEO Tony Hsieh early this past April. That number might seem shocking at first glance, but in terms of employee engagement strategy, it’s not so … Continue reading 14% Of Zappos Staff Quits (Which Is Just Fine For Employee Engagement)

Email Marketing Doesn’t Have to Be Just About Selling — Newsletters, Engagement and Updates Are Just As Valuable

Adam BaetuApril 25, 2015 If you asked any marketing novice what the purpose of email marketing was, it’s likely that they would say one word – selling. So many brands think that by firing out a few thousand identical marketing emails, each with a blatant ‘buy now!’, ‘click here!’ message, they can instantly boost sales. … Continue reading Email Marketing Doesn’t Have to Be Just About Selling — Newsletters, Engagement and Updates Are Just As Valuable

New Google Program May Be Just What Your Small Business Needs

Susan SolovicApril 23, 2015 The descriptive phrase “user friendly” was invented because so many processes associated with technology can be a pain. Frankly, getting a small business firmly and properly established in Google search results and maps has been difficult for many owners. A friend of mine does online editorial work with several small businesses … Continue reading New Google Program May Be Just What Your Small Business Needs

“Just Keep Doing What You’re Doing?” Stop, Then Find Your Way

Vanessa DiMauroApril 6, 2015 I sometimes hear managers say to their reports “Just keep on doing what you’re doing.” As soon as I hear this, I begin to wonder: “Do they know where they’re going with what they’re doing?” When it comes to social business, “keep on doing” often means the firm’s online activities may … Continue reading “Just Keep Doing What You’re Doing?” Stop, Then Find Your Way