Fresh off its global ad rollout, Facebook’s visual social network launches @instagramforbusiness to highlight brands, creative agencies and small businesses having success with Instagram marketing. Martin Beck on October 14, 2015 Chukcha / Shutterstock.com Instagram is open for business, and this week the company created a new Instagram account — @instagramforbusiness — to emphasize that … Continue reading Instagram Says It’s For Business Not Just Selfies With New Account
Tim AshOctober 13, 2015 If you want to maximize the tool, Google Analytics gets pretty complex pretty quickly. But that shouldn’t stop you if you’re just starting to pick up new skills. Mercifully, within the bounds of Google Analytics, people can share how they filter information, how they run reports, how they use dashboards – … Continue reading 1 Hour with Google Analytics: Getting the Basics Down in Just 60 Minutes
Lindsay TjepkemaOctober 12, 2015 It can be tough to stay on top of your website. With everything else you’ve got on your to-do list, it’s easy to let site maintenance continuously slip to the bottom. Besides, there’s probably so much that needs to be done that you couldn’t possibly make a difference in the few … Continue reading 5 Ways to Freshen Up Your Website in Just 10 Minutes
Debbie HarrisOctober 6, 2015 Are you talking to yourself on social media? Social media is more than just posting. I so often work with clients who have gotten the hang of what to post on Facebook but they are not getting engagement on their posts. The same thing happens on Twitter. Tweets are being tweeted but they … Continue reading Are You Talking to Yourself on Social Media? Social Media is More Than Just Posting.
Stephanie SlackOctober 1, 2015 It’s been a heck of a few weeks for Blogging a la Mode. I’m feverishly working on some fantastic freebies for you all…downloads that will help propel your business blog to the next level. Stay tuned! So pardon the shortage of activity on here as I’m up to my eyeballs in … Continue reading Get Over Yourself And Just Blog For Goodness Sake!
Stephanie SlackSeptember 25, 2015 Time and time again people tell me they don’t have a creative bone in their body. (Technically that is true, bones make up our skeletal system not our creativity, duh.) In all actuality we have a narrow definition of creativity; it’s not simply the ability to dance, write catchy jingles or … Continue reading 5 Reasons You’re A Creative Genius (And Just Don’t Know It)
More than half of retailers struggle to recognize and engage their best customers. Greg Sterling on September 24, 2015 Personalization is a buzzword that means different things to different audiences. Generally it’s presented as a solution to a host of brand and marketer problems. In practice, however, it’s elusive to define and challenging to operationalize … Continue reading Consumers Want Personalization, But Retailers Just Can’t Seem To Deliver
Mary LongSeptember 23, 2015 Researching keywords was never easy – think one of Dante’s 7 circles – and it’s about to become worse. Well, unless you are an SEO pro, then it’s about to become aces – here’s why: Keyword research is a complicated undertaking; even folks with exceptional digital skills admit that they are … Continue reading Keyword Research Just Got A LOT Harder
Ruthie AbrahamSeptember 6, 2015 Tell me if you’ve heard this one before. A company spends time, money, and creative efforts on designing brochures proclaiming the benefit of their products or service. They’re well-made–sharp colors, perfect ratio of graphics to text, and the text conveys the company’s products or service in a relatable, informative way. Wonderful. … Continue reading Is your Website Just a Brochure Online or a Powerful Sales Engine?
Chris WardenAugust 24, 2015 Three months ago, a young tech startup in San Antonio began mining data to improve their marketing efforts, products and services. The fruits of their labor – a rag-tag collection of reports and documents – lay strewn across their desks and laptops. They thought all the answers were right there, everything … Continue reading Stop Being a Victim of Analysis Paralysis – Just Do It
