How to Craft the Right Meme for Your Target Market




  • April 9, 2015
    Want to Inspire?

    How to Craft the Right Meme for Your Target Market


    Find the Right Meme that Fits Your Business Niche

    How is your online audience responding to your posts and meme images?
    Are you feeling lost in a maze of quotes, but would like to create a better post or tweet for social media?


    There are several ways your brand or business can tap into a wellspring of image and quote resources in order to effortlessly create the right posts for your social networks that will bring the most engagement.


    And in order to stand out from the rest quality and content are equally important. By focusing on the keywords for your niche your business will be able to search in places like Brainyquote, Goodreads, and Quote Garden to name a few, and grab what’s relevant to you. If you already have design software like Adobe Photoshop creating beautiful memes is easy. If you don’t then why not try free resources like Pixabay, Flickr, and Canva to help you along?


    This is just the beginning to creating memes that will give your branding a boost. Being familiar with the right size and formats for each of your social networks will bring the most success. Here’s a few tips on how to get started:


    Take a look at what other brands are posting in your niche


    Do a little research, and find out what other influencers in your industry are posting on places like Facebook, Twitter, Google Plus, Pinterest, and Instagram. Take note of the patterns of usage of quotes and backgrounds, and find your own images to use in similar fashion. Also notice the interactions taking place on each as this will be an indicator of what is working in your market. Sometimes just the right background colors with a stand-out quote will garner your audience’s attention like this meme I posted to my Facebook Page recently:


    How to Craft the Right Meme for Your Target Market


    Determine which sizes work best for each social network


    This is an important factor, and will directly affect the response rate of your image posts. Here is a good chart put together by Constant Contact social media community manager, Danielle Cormier:


    How to Craft the Right Meme for Your Target Market


    Watermark your images for better branding


    Inserting your logo or a link to your website will bring your brand or business more exposure and subscribers online. After a while you will begin to see your memes being posted by other users, and this creates a constant circulation of your content. This also protects your work from being used and branded by other companies or individuals. There are many apps available that can help you create these, and if you are using tools like Canva and PicMonkey it is easy to drop your own images or text. Our example below is for our client, Flying Thru Life.com who started seeing increased engagement immediately once we implemented purposeful quotes for his niche:


    Meme for susangilbert blog post How to Craft the Right Meme for Your Target Market


    Create a reference folder to glean from


    As I mentioned earlier it’s a good idea to take a look at other posts on each social network in order to find the right fit for your niche. In Facebook, for example, most Pages will have photos and albums as a reference. In Twitter, Google Plus, and Tumblr search for a keyword or hashtag in your market to find posts similar to your brand or business. This works the same for Pinterest, which has an upgraded and intuitive search and includes a vast resource of ideas to choose from. If your business is using Instagram it’s easier to look for users. Take a look at what your followers are posting, and also take advantage of keyword search found in Iconosquare, which connects directly to your account on a computer.


    Narrow down your ideas to what’s most popular


    After gathering ideas for your own image posts keep an eye on the number of ‘Likes,’ shares, retweets, ect. and start from there. This cuts out a lot of time of having to wait for a response on your own social networks in order to determine what works the best.


    Depending on the social network the number of posts will vary for your profiles for the most engagement, which is outlined very well in an article from Buffer. Pay attention to hashtag usage on each place as well, and focus on what is most frequently used by others in your niche. After your brand or business has generated a few memes these can be recirculated on your social networks, especially those created for specific holidays.

    Digital & Social Articles on Business 2 Community

    (248)

    Leave a Reply