Columnist Rob Rasko believes current ad-blocking predictions aren’t accurate. He offers his take on a realistic projected industry impact. Rob Rasko on June 29, 2016 A recent report by Optimal predicted that ad blocking would cost $12 billion in US ad revenue by 2020. Juniper Research reports ad-blocking software could cost digital publishers over $27 … Continue reading Scaremongering in digital: Why ad blocking isn’t as dire as you think
by Shanelle Mullin June 28, 2016June 28, 2016 Most people stick to one end of the testing spectrum, which is where iterative testing falls. Why? Likely because it’s the most talked about, the most publicized. However, there is another end of the spectrum to explore, which is where innovative testing falls. Understanding one without the … Continue reading Innovative Testing: What It Is, What It Isn’t and When to Try It
by Shanelle Mullin June 16, 2016June 16, 2016 Seth Godin once said, “You can use social media to turn strangers into friends, friends into customers and customers into salespeople.” Strangers into friends? Of course. Friends into customers? Yep, it’s relatively easy to promote your site (where followers and friends can make a purchase) on social … Continue reading Social Commerce: What It Is, What It Isn’t and Why You Should Care
by Matt Goldman June 13, 2016 Follow @TheOriginalBullJune 13, 2016 There are countless businesses trying to accomplish a myriad of unique goals. But they all have one thing in common; the desire to increase productivity. That could mean attracting more people to a website, making more outbound calls, or reaching new sales heights. But regardless … Continue reading Gamification Isn’t A Fad, Get On Board Before It’s Too Late
by Jay Palter May 11, 2016 Follow @jaypalterMay 11, 2016 I know it sounds redundant to say this, but I feel I have to. Social selling is really just networking. All of the strategies that work best in traditional, offline networking also work best in contemporary online social selling. I feel I need to say … Continue reading The Secret to Social Selling Isn’t a Secret
by Matthew McKenzie April 19, 2016April 19, 2016 If you’re a marketer, it’s a safe bet that doing a content audit is not your idea of a good time. Don’t feel too bad about this; unless your perfect Friday night involves a root canal and a few dozen paper cuts, I don’t expect you to … Continue reading Working Hard or Hardly Working? 4 Warning Signs Your Content Audit Process Isn’t Pulling Its Weight
by Simon Brisk April 12, 2016 Follow @Brisky001April 12, 2016 I remember when I first started out in the digital marketing space several years ago – there were not nearly as many tools available as there are today. For a long time, Google Analytics was one of the only digital marketing tools I would use. … Continue reading 5 Digital Marketing Tools Your Business Isn’t Using But Should
by Brian McNeil-Smith April 9, 2016 Follow @easypromosappApril 9, 2016 Ah, that first moment when you have that spark of inspiration. The perfect idea for a contest that will meet your marketing objectives perfectly, whether it be to increasing awareness of your brand, building loyalty, attracting new users to your website, increasing followers on your … Continue reading 5 Reasons Your Facebook Contest Isn’t Working – Lessons in Conversion
By Michael Georgiou March 21st, 2016 Experts are dime a dozen these days. Almost everyone seems to be spouting advice on what you should and shouldn’t do on social media, who you should follow and how you should tackle challenges to become the most successful startup ever! Superlative language laced with hyperboles grabs our attention. However … Continue reading Social Media Expert Checklist: Questions To Determine Who Is And Isn’t An Expert
by Randy Milanovic March 8, 2016 Follow @kayak360March 8, 2016 Isn’t any advertising and exposure a good thing for your company? Why shouldn’t you use your blog to tell the world about hot sales and special discounts? I can sum that up succinctly in one phrase: your blog isn’t a billboard. It’s a better place … Continue reading Your Blog Isn’t a Billboard
