Tag Archives: Isn’t

Time Isn’t Always On Your Side: The Best Times For Brands To Post On Social Media

by Don WilliamsOctober 9, 2016 The Rolling Stones, the ageless British rockers, have joyously sang over the years, “time is on my side, yes it is. Now you all were saying that you want to be free”. But is it really? How many of us can say “time is on my side” when it comes … Continue reading Time Isn’t Always On Your Side: The Best Times For Brands To Post On Social Media →

Your Client Isn’t Dumb (You Just Lack Perspective)

Customer Retention

by Jeff Sauer Follow @jeffalyticsOctober 6, 2016 Clients just don’t get it. During my marketing agency days, it was hard to walk down the hallway or hold a meeting without hearing this phrase. It was a rallying call of the disaffected. A mantra for marketing service providers. It was dead wrong. During my agency career, … Continue reading Your Client Isn’t Dumb (You Just Lack Perspective) →

Why “Only One Change Per Test” Isn’t Good Advice

A/B Testing Process

by Alex BirkettAugust 26, 2016 Do a quick Google search for “A/B testing mistakes,” and you’ll find a good amount of articles. Common on those lists is the oft-repeated advice that you should “not make more than one change per test.” As it turns out, like much of the advice in the conversion optimization world, … Continue reading Why “Only One Change Per Test” Isn’t Good Advice →

Why Your Digital Marketing Strategy Isn’t Working

Digital Marketing Strategies

by Sarah Beth JonesAugust 10, 2016 Putting a lot of time into your marketing strategy, but not seeing the kind of results you want? There are a lot of reasons why your marketing strategy may not be hitting the mark, here’s a breakdown: You aren’t content marketing — Content marketing is still relatively new on … Continue reading Why Your Digital Marketing Strategy Isn’t Working →

Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot)

Marketing Guide

Some industry experts may advise advertisers and agencies to “hold out” for 100% viewability on their media buys, but contributor Keith Pieper says it’s not worth it and proposes a different path. Keith Pieper on August 3, 2016 There’s a lot of chatter about 100-percent viewability, and even more slamming the Media Ratings Council’s 50-percent … Continue reading Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot) →

Why Email Marketing Isn’t Likely to Go Away Anytime Soon

Email Marketing

by Lucas Miller July 28, 2016 Follow @EchelonCopyJuly 28, 2016 Social media is trending in the marketing world. Facebook, Twitter, Instagram and other popular platforms have quickly become a new frontier of sorts for digital marketing experts. The promise? Plenty of spacious, fertile ground for planting the seeds of brand identity through likes, hashtags and … Continue reading Why Email Marketing Isn’t Likely to Go Away Anytime Soon →

Why Your Product Isn’t Selling (and How You Can Turn it Around)

Product Management

by Lizzie Davey July 28, 2016July 28, 2016 You’ve spent months creating and compiling your product. It’s jam-packed full of all your juicy knowledge and advice, and you’re ready to put it out there into the world. You’re ready to let it loose on the public to cure all their woes. But launch day comes … Continue reading Why Your Product Isn’t Selling (and How You Can Turn it Around) →

9 Surprising Reasons Why Your Website Isn’t Mobile Friendly and What to Do About It

Web Design Guidelines

by Susan Friesen July 26, 2016 Follow @https://twitter.com/eVisionMediaJuly 26, 2016 In recent years we have seen an increase in the number of mobile users. What many businesses may not have anticipated though is that viewing the Internet on mobile devices is now becoming the norm. We are becoming a society that is connected 24/7. That’s … Continue reading 9 Surprising Reasons Why Your Website Isn’t Mobile Friendly and What to Do About It →

3 reasons your content isn’t getting shared — and how to fix them

Content Management

You’ve put time and effort into your content, but it’s not getting the traction you’d hoped for. What can you do? Columnist Jayson DeMers helps identify the underlying issue and suggests solutions. Jayson DeMers on July 12, 2016 Shares are a big deal for content. These shares come in two forms: A user can share … Continue reading 3 reasons your content isn’t getting shared — and how to fix them →