by Jonjo Hancock-Fell March 1, 2016 Follow @https://twitter.com/RakutenMKTG_UKMarch 1, 2016 The modern marketplace – where consumers can shop anywhere, 24 hours a day – means brands have to stay a step ahead to meet and exceed expectations. Marketers are aware they need to deliver a blended experience across devices and channels, which to consumers must … Continue reading Why the Single Customer View isn’t Enough
Are you maximizing your conversion potential? Columnist Dale Hursh discusses the activities and efforts that occur both before and after the conversion point, noting that focusing efforts here can increase conversions and ROI. Dale Hursh on February 26, 2016 Many marketers working to generate leads via digital channels get too focused on the specific … Continue reading Optimizing Conversions Isn’t Everything! Don’t Neglect What Happens Before & After
by Mandy Movahhed February 9, 2016February 9, 2016 Many B2B wholesalers and manufacturers inaccurately assume that social media is mainly for companies that need to engage directly with end consumers, but it definitely has a place in B2B marketing as well. According to Harvard Business Review, “useful content distributed through digital channels can be as … Continue reading B2B Social Media: Why Social Media Isn’t Just for B2C Marketing
by Kristin V. McNulty February 2, 2016February 2, 2016 Today marks the highly anticipated tradition of our beloved Punxsutawney Phil and his famous shadow; when most wait with bated breath for the promise of spring and seasonal change. As we quote Bill Murray around the agency and toss out quips from the famous film that … Continue reading How to Make Sure Your Strategy Isn’t Stuck Like Bill Murray in ‘Groundhog Day’
by Tim Matthews February 2, 2016 Follow @timmatthewssvFebruary 2, 2016 I was in a meeting recently with a web design agency. We were discussing a new site, and how we would be generating leads, when he made the following comment, “Of course, you want to get lots of that free organic traffic.” I thought to … Continue reading Organic Traffic Isn’t Free: How to Dispel This Common Misconception
by Sarah Goliger January 14, 2016 Follow @sarahbethgoJanuary 14, 2016 As a marketer, one of your top priorities should always be improving your conversion rates. Ideally, you already have a concept of your marketing funnel, which means you have an accurate understanding of how many of your website visitors are converting into leads, and how … Continue reading 7 Questions to Help You Discover Why Your Website Isn’t Converting
by Gee Ranasinha December 31, 2015December 31, 2015 I’ve got a bit of news for you: You have considerably more competitors than you think you do. Don’t believe me? OK, let me begin by asking a question: Do you know who your competitors are? Seems like an easy enough question, right? I’m guessing that your … Continue reading Your Competition Isn’t Who You Think It Is
by Gee Ranasinha December 30, 2015December 30, 2015 Pretty much any business owner – from startup entrepreneur, through to small business owner, all the way to multinational CEO – wants to grow their company. Conventional wisdom dictates that the bigger you are, the more powerful you become. Bigger companies are better placed to beat-up suppliers … Continue reading Growing A Business: When Bigger Isn’t Better
by Amanda Clark December 3, 2015 Follow @GrammarChicIncDecember 3, 2015 When it comes to Google search rankings, small business owners all share the same dream: To one day see their website perched at the #1 position—or at the very least on the first page—for a pertinent Google search. If you happen to own a Knoxville, … Continue reading 6 Reasons Your Website Isn’t Ranking
by Personal Branding Blog November 9, 2015November 9, 2015 by Personal Branding Blog November 9, 2015November 9, 2015 While technology is an important part of the job search equation, it doesn’t trump thought-work, introspection and proper targeting. Yes, totally ignoring technology can potentially be harmful, in that disregarding its value could equate to missed opportunities. … Continue reading Here’s Why The Resume Isn’t Dead Yet
