VidMob Introduces Platform To Analyze The Creative’s Performance by Laurie Sullivan , Staff Writer @lauriesullivan, June 20, 2022 Marketers have become more concerned about how they will drive performance as the ad industry moves toward the deprecation of cookies. Vidmob, a managed service for intelligent creative, plans to announce a software as a service (SaaS) platform … Continue reading VidMob Introduces Platform To Analyze The Creative’s Performance
Tag Archives: Introduces
Semrush Introduces Tools To Help Build Content, Expands Support For List Management
Semrush Introduces Tools To Help Build Content, Expands Support For List Management by Laurie Sullivan , Staff Writer @lauriesullivan, June 10, 2022 Semrush has introduced tools that help build content and support list management to help small- and medium-sized businesses (SMBs) reach more consumers online. Content Outline Builder and the global expansion of Listing Management launched … Continue reading Semrush Introduces Tools To Help Build Content, Expands Support For List Management
Intercom introduces new customer service and insights products
New Intercom Surveys and Switch aim at expanding the omnichannel service experience. Chris Wood on March 24, 2022 Today, customer engagement software company Intercom launched two new products – Surveys, a real-time insights tool, and Switch, a tool that transfers customers from a phone queue to Intercom’s Messenger support. They also announced a redesign of … Continue reading Intercom introduces new customer service and insights products
GumGum introduces a personal data-free approach to digital advertising
Taking a step beyond contextual advertising, GumGum identifies three components to serve relevant ads without using personal data at all. Kim Davis on March 4, 2022 GumGum, a contextual-first digital advertising platform, has launched The Mindset Matrix, a framework for delivering targeted ad campaigns, across current and future channels, without the use of cookies or … Continue reading GumGum introduces a personal data-free approach to digital advertising
Google Introduces Topics For Targeting, Kills Off FLoC
Google Introduces Topics For Targeting, Kills Off FLoC by Laurie Sullivan @lauriesullivan, January 25, 2022 Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeting it calls Topics. The Topics API will determine and select topics of interest based on the user’s previous three weeks of browsing history. It will not use external … Continue reading Google Introduces Topics For Targeting, Kills Off FLoC
Yahoo introduces In-Flight Sales Analysis for digital out-of-home
The offering brings a new level of near real-time performance to DOOH and omnichannel campaigns. Chris Wood on October 15, 2021 This week, Yahoo announced In-Flight Sales Analysis for digital out-of-home ads. This allows advertisers to measure sales lift from DOOH campaigns, including online and in-store sales, which in turn can help marketers in optimizing … Continue reading Yahoo introduces In-Flight Sales Analysis for digital out-of-home
Brightcove introduces B2B streaming tool CorpTV
With the tool, businesses can set up their own streaming app and even sell ads into their content. Chris Wood on October 8, 2021 This week, video technology company Brightcove introduced a new tool, Brightcove CorpTV, that aims at providing a platform to B2B marketers looking to launch Netflix-style streaming content. By building out a … Continue reading Brightcove introduces B2B streaming tool CorpTV
LinkedIn introduces Product Pages
Sophie Beard February 9, 2021 LinkedIn is a professional networking site that seems to have morphed into a social media network that is encouraging selling? Maybe not. But Product Pages is here, and it sure looks like it. LinkedIn continues to develop into something different to what it started out as. It’s a strange phenomenon, … Continue reading LinkedIn introduces Product Pages
Microsoft Advertising Introduces New Conversion Options
Microsoft Advertising Introduces New Conversion Options by Laurie Sullivan , Staff Writer @lauriesullivan, April 9, 2020 Microsoft Advertising on Thursday introduced new conversion option settings related to reporting for Search and Audience Network campaigns. The first is called Include in conversions. The second is called View-through conversions. The options allow advertisers to assess how channels contribute … Continue reading Microsoft Advertising Introduces New Conversion Options
Instagram introduces new hashtag search API for businesses
The new API limits search queries to 30 unique hashtags within a seven-day period. Amy Gesenhues on November 1, 2018 Instagram rolled out a new hashtag search API on Wednesday that allows businesses to search for up to 30 hashtags within a seven-day period. The new hashtag search API will replace the hashtag search … Continue reading Instagram introduces new hashtag search API for businesses
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