The company is making its local search data available to brands and enterprises for targeting via exchanges. Greg Sterling on September 1, 2017 Roughly two years ago, Yelp phased out its display ad unit for national advertisers. Earlier this week, the company introduced a new data-driven ad product for that same segment: Yelp Local … Continue reading Yelp introduces custom (local) audiences for national advertisers
Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months. Greg Sterling on June 11, 2017 at 3:58 pm In addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This past week, the company … Continue reading Do SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO product
Bing Introduces Visual Search With A Twist by Laurie Sullivan , Staff Writer @lauriesullivan, June 2, 2017 Bing reintroduced visual search Thursday by expanding its image search tools with a product that allows searchers to look for items within a larger image. Images on Bing’s search engine now have a small magnifying glass at the … Continue reading Bing Introduces Visual Search With A Twist
Useful feature will automatically remind users of time-sensitive events. Greg Sterling on February 16, 2017 In the battle of the virtual assistants, there are the rumblings of a feature war. Microsoft’s Cortana is introducing a new “suggested reminders” feature that mines email for deadlines, commitments or time-sensitive events and turns those into reminders automatically. … Continue reading Cortana introduces “suggested reminders” based on email content
by Laurie Sullivan@lauriesullivan, October 25, 2016 Criteo introduced a search platform for Google Shopping Tuesday after months of speculation. The platform takes a strong effort at predictive search based partly on machine learning and technology from its Datapop acquisition in 2015. Predictive Search combines Datapop’s product feed, content optimization and responsive campaign technology with Criteo’s … Continue reading Criteo Finally Introduces Predictive Search Platform For Google Shopping
Company’s entry into location analytics segment adds further momentum to the attribution revolution. Greg Sterling on February 23, 2016 Foursquare began as a “check-in app” and later evolved into a Yelp competitor. More recently, it has introduced location intelligence and become an ad platform for brands, relying on its first-party data for targeting. Now, … Continue reading Foursquare Introduces ‘Attribution’ To Measure Offline Results
Facebook-owned network launches program with 40 partners to help with ad tech, community management and content marketing. Martin Beck on November 10, 2015 Instagram continues to mature as a marketing tool. Today, the Facebook-owned social network introduced the Instagram Partner Program to help advertisers and businesses use Instagram to reach consumers. It’s a natural next … Continue reading Instagram Introduces Partner Program To Help Businesses Market Better On Instagram
Andrew SheridanOctober 11, 2015 Online advertising vendors are in an arms race and Google has made the latest advance with the release of their new Customer Match feature. Customer Match will allow advertisers to use email addresses to target ads across their Search, Display, YouTube, and Gmail ad networks. This feature works by allowing you … Continue reading Google’s New Customer Match Feature Introduces Advanced Targeting Opportunities For Digital Marketers
Zak BeckerApril 1, 2015 Have you ever posted a viral meme or article link on social media, only to find out you were guilty of spreading false info? It’s a pretty terrible feeling to discover you’ve shared an incorrect or inaccurate article, honestly. Considering that 56% of Americans rely on major social media networks as … Continue reading Garbage Be Gone: Google Introduces New Truth-Detection Superpowers
Larry KimFebruary 22, 2015 Earlier today, Google officially announced the launch of a new campaign type in AdWords known as Call-Only Campaigns. Call-Only Campaign ads look very similar to typical PPC ads, but they’re designed to encourage users to call the advertiser, rather than click on an ad and visit a landing page. As you … Continue reading Google Introduces Call-Only Campaigns
