Reddit Introduces First-Party Measurement Tools by Laurie Sullivan @lauriesullivan, August 24, 2023 Reddit has launched two first-party measurement tools — Reddit Brand Lift and Reddit Conversion Lift — which are intended to quantify the incremental impact and overall effectiveness of campaigns. The tools were introduced Thursday, along with the company’s internal analyses justifying their worth. The two … Continue reading Reddit Introduces First-Party Measurement Tools
By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program’s start. Chris Wood on August 24, 2023 This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare … Continue reading Lyft introduces in-app ads as part of an expanded rider experience
The new add-on generates first emails and follow-ups for B2B outreach. Chris Wood on March 14, 2023 This week, business communications platform Reply.io rolled out Jason AI, an add-on that uses ChatGPT’s API, along with Reply.io’s natural language processing (NLP), to generate, personalize and optimize emails. While earlier versions of Reply.io’s technology have been available … Continue reading Reply.io introduces ChatGPT-powered Jason AI
A beta version of the new content creation tool will be available across all the company’s products beginning in April. Chris Wood on March 9, 2023 Today, Grammarly announced GrammarlyGO, a generative AI product slated for beta release in April. GrammarlyGO is a content creation tool for businesses and individuals, aiming to generated relevant text … Continue reading Grammarly introduces generative AI tool GrammarlyGO
Meta Introduces LLaMA, Large Language Model That Runs On Less Power by Laurie Sullivan @lauriesullivan, February 24, 2023 Meta will release a new large language model (LLM) it calls LLaMA, which is designed to help researchers advance their work in artificial intelligence, the company’s CEO Mark Zuckerberg announced in a Facebook post on Friday. LLMs are what … Continue reading Meta Introduces LLaMA, Large Language Model That Runs On Less Power
Roku Select and Plus Series TVs will be available in the U.S. in spring 2023. Chris Wood on January 5, 2023 At CES, OTT streaming service Roku unveiled new HD and 4K TVs. These first-ever Roku-branded sets will be available to consumers in 11 models this spring. Roku Select and Plus Series TVs range in … Continue reading Roku introduces branded HD and 4K TVs
Built on SmartBadge technology, the new platform streamlines attendees’ experience while providing near real-time visibility for organizers. Chris Wood on November 14, 2022 Event experience platform Bizzabo has launched a new wearable technology for in-person events called Klik Experiential. The new capabilities will be built into Bizzabo’s SmartBadge, which helps deliver smooth check-ins, while enhancing … Continue reading Bizzabo introduces Klik Experiential for in-person events
The API will allow marketers to integrate Persado’s AI-generated motivational language suggestions with their other systems. Kim Davis on October 7, 2022 Persado, which uses AI to generate natural language with a persuasive edge, has announced the launch of its Motivation AI API, allowing marketers to integrate Persado directly into their other solutions. Having spent … Continue reading Persado introduces new API to drive consumer behavior through words
The new capabilities provide 100% incremental reach on CTV for linear TV campaigns. Chris Wood on August 23, 2022 Today, Simpli.fi announced a new capability for linear TV advertisers using its advertising automation platform, which provides brands, agencies and media companies with 100% incremental reach for CTV households. The Simpli.fi platform includes workflow software and … Continue reading Simpli.fi introduces CTV reach for linear TV advertisers
TikTok Introduces Inventory Filters by Laurie Sullivan , Staff Writer @lauriesullivan, July 12, 2022 TikTok now offers an Inventory Filter for ads to help brands ensure that content does not serve up alongside potentially offensive clips and videos in the app. The option, embedded in the TikTok Ads Manager, gives advertisers the option to choose where … Continue reading TikTok Introduces Inventory Filters
