Stephanie Ashton November 17, 2014 With the holidays fast approaching, customers have already begun preparing their shopping lists and checking them twice. However, amidst the holiday hustle and bustle, shopping can sometimes be regarded as a chore, with friends and family making the yearly trek to their neighborhood malls, or spending hours carefully selecting the … Continue reading Give the Gift of Great UX: 3 Ways to Turn Holiday Shoppers into Year-Round Customers
Laura Donovan November 15, 2014 The competition to be the first to open on “Black Friday” has escalated to the point that many people (especially the sales people) may miss Thanksgiving altogether. Cyber Monday will also take a bite out of the overall Holiday marketing budget. However, while the big stores have larger budgets and … Continue reading Smart Strategies to Get Customers into Your Store This Holiday Season
By Cami Bird, Published November 12, 2014 Getting negative comments on social media can feel like an attack on your small business. After all, you’ve put countless hours and endless energy into your business, so when someone criticizes your hard work in a public forum, it’s only natural to feel upset. Luckily, negative posts don’t … Continue reading How To Turn Negative Feedback Into A Positive For Your Business
By Patrick McFadden, Published November 4, 2014 LinkedIn just isn’t that complicated. Oh, sure, its evolved from an online resume to a content platform and there’s all the new updates out every year, but really, when it comes down to it, there are only a handful of things that actually matter, a handful of things … Continue reading 7 Quick Ways to Turn LinkedIn into a Relationship-Building and Engagement Workhorse
By Adam Dukes, Published November 4, 2014 Hope your coffee is hot, this should take you about 5 minutes and 30 seconds to read. (According to Forbes, the average adult reads 300 words per minute.) I was on a call with a client the other day and he was wondering how he can convert … Continue reading 4 Strategies Agents Can Use to Convert More Leads Into Commission Checks
by Kath Pay, October 17, 2014 Over the years I’ve discovered that many email marketers perform email marketing as their job, yet they don’t use many of the basic principles of marketing that other channels, both online and offline, use. It seems many email marketers are not actually focused on marketing at all, but … Continue reading Let’s Put The Marketing Back Into Email Marketing
By Matt Ford, Published October 12, 2014 In general, marketing has come a long way from newspaper ads to targeted online advertising. But in spite of the history, it’s hard to tell how often B2B marketers stick to the old or go with the new. One moment, you’re making a few rounds of telemarketing calls. … Continue reading Tailor Telemarketing Into Your Tweets
Discover how a few email campaign tweaks and audience research can help you build trust, meet customer needs and get better results. Daniel Faggella on October 6, 2014 No matter how good your product or service is, the key to a strong business is to attract new customers and keep current customers coming back. Email … Continue reading How To Turn Prospect Priorities Into Email Sales Ammunition
A Personal Story It’s hard for me to believe with everyone so connected on social media that some organizations still don’t understand the importance of customer service. As small business owners, we know first hand how our social connections can give our customers power. If they like something, they’ll share it online with their friends. … Continue reading How to Turn Your Customer Service into Social Media Care
by Laurie Sullivan, September 30, 2014 Search marketers are shifting from the mindset of asking why they need a content marketing strategy to asking how to implement one — and how to attribute the content to sales of products and services. Here are a few tips to get on track. Insight No. 1: For brands, … Continue reading For Content Marketing, Attribution Means Converting Data Into Actions
