Instagram. Everyone loves it. It’s one of the world’s most popular social media platforms, because it focuses on visual content. In fact, 90% of the information transmitted to the brain is visual—and visuals are processed 60,000X faster in the brain than text. It’s no wonder why there are more than 75 million active daily users … Continue reading 5 Ways to Fall into Instagram Marketing
It is ironic that Rupert Murdoch’s News Corporation has complained to the European Commission about Google – but it has become like a giant octopus, gobbling up and stifling everything At nearly $400 billion, Google is capitalised at four and a half times the combined market worth of Mr Murdoch’s Twentieth Century Fox and News … Continue reading One day, even Google will go into decline
How Omni Consumer Products used True Blood and Ghostbusters to create a thriving business selling real versions of fake stuff. By Jake Rossen Pete Hottelet remembers the day he walked into the headquarters of Valve–makers of the immensely popular Half-Life video game–while proudly wielding a crowbar. In his mind, it was a can’t-miss proposition: The … Continue reading The Art Of “Defictionalization”: Turning Fake Movie And TV Products Into A Real Business
With a plethora of new social media platforms vying for our attention and the unabated growth in popularity of the established platforms, it’s not surprising that the last few years have seen a surge of online brand monitoring tools. Businesses big and small are embracing social media like never before and a whole new sector … Continue reading Monitoring the Monitors: A Study into the Most Mentioned Brand Monitoring Tools in the SERPs
As you dive into holiday marketing planning and preparation, take time now to make sure that every aspect of your email program gives your mobile customers a shopping experience that approaches the desktop shopping experience. In the 2014 holiday season, your customers are even more likely to read email, click on offers, redeem coupons, browse … Continue reading Make Sure Mobile Factors Into Your Holiday Email Marketing
So how fast do you believe leads stay hot? Or would you prefer this question, how fast do you believe leads get cold? A month? A week? A day? An hour? A minute? Both these questions were answered through a study conducted by Dr. James Oldroyd of the Kellogg School of Management. In a recent … Continue reading 5 Sales Tips to Turn Hot Leads Into Hot Sales
In the last 20 years or so there have been a number of trends, fads and concepts that have served to break the bond between a corporation and its employees, at a huge cost to both. There are 5 key concepts, this is the third Dumb Concept #3: “Human Resources” When you talk to people … Continue reading Sales Coaching That Translates Into Actual Sales
